Tuesday, June 14, 2016

Ramadan Ads إعلانات رمضان 2016

The first week of Ramadan ads have been as exciting as some talking babies.
Yup. That's about it!


Agency: King Tut's Playground, Egypt
Client: Juhayna



KTP's talking babies are very funny but the idea is not very novel. Still, El Dandoo yeksab!!

*UPDATE: This ad has been banned by the Egyptian Consumer Protection Agency. 
As a friend of mine greatly said: it's incredible how this ad can be banned, yet Ramez Galal can burn, swear and snort on TV. We need to sort out our priorities.




Agency: FP7/CAI
Client: Coca Cola



Coke has followed through with the promise they gave last Ramadan of helping develop 100 Egyptian villages with a beautiful cinemagraph style execution.




Agency: Impact BBDO, Egypt
Client: Pepsi



After 3 successive years of nostalgic bombardment and pulling at our heartstrings, Pepsi ditches the memories but continues with the theme of lights connecting us. This time using Pepsi bottles to light homes and streets in impoverished communities across Egypt. Catchy and upbeat song by Abu too.



Agency: TNA, Egypt
Client: Etisalat



Etisalat are celebrating 30 million customers so they created a song with some slice of "Egyptian high class" life imagery. *yawn



Agency: Impact BBDO, Egypt
Client: Vodafone




Vodafone did exactly what they did last year. Play it safe: Throw money at a bunch of superstars and have them sing a song. 

This year's "The Big Family" ad is based on the famous El Leila El Kebira (The Big Night), a classic Egyptian puppet play from the 60s. Suffice to say, it's definitely gonna be a hit in Egypt. 




Agency: Animation Advertising, Egypt
Client: Koki 




Clever script and literal execution about how we're all affected by chickens. Never thought I would say a sentence like that, further proof that this is a stand-out creative.




Agency: Nile Production, Egypt
Client: Cottonil



We've seen this style of ad so many times. This time it's about how everyone has a different way of sitting down. It's not bad, but not great either.

*UPDATE: Also banned. Let me tell you why:
The "Oh" narrator comment when a group of women squat.
Apparently there are "sexual innuendos".
There's a family of 4 riding a motorcycle.

For me, the only reason this ad should be banned is because the agency that did it is called Nile Production. Could they not think of any other name? Really?

And finally, more underwear!!! Let the battle of boxers begin!! Dice destroyed Cottonil's slogan "Our cotton talks Egyptian" by reminding people that cotton doesn't talk. Very funny!!




Oh and this one below was also banned. I'll let you figure out why :)p






Tuesday, July 7, 2015

Labels are for cans, just don't win at Cannes.

In the last few days, Coca-Cola Middle East and FP7/DXB have been getting a lot of buzz about their 'No Label' cans. Creativity, AdWeek, Mashable, CNN, and Campaign, are just a few of the big players sharing this story, some have even gone far enough to say that this idea deserves to win big at Cannes.

Read on to see why this 'stunt' shouldn't win at the Cannes Lions International Festival of Creativity.


Even though the above design feels like a contradiction (If labels are for cans, shouldn't they be making them bigger instead of removing them?), a 'No Label' can of Coke is a mighty statement.

Here's why this idea, although for a super cause, shouldn't win at any creative award show in the world:

1) Absolut Vodka created a 'No Label' bottle back in 2009 for exactly the same reasons. See it here. And here's the press release.

2) The initial idea was created for Coke in 2013 and appears on the online portfolio of a freelance CD called Todd Waldron. These are some pictures from his website:























In an Absolut world, the "No Label" stunt by FP7 wouldn't even be considered for awards.

Memac Ogilvy won big last year with Coke "Social Media Guard" and UN Women's "Autocomplete Truth" although the originality of both campaigns was quite questionable.

So if you're a judge, please spread the word and let's start awarding gongs to people and agencies that really deserve it.

Basha out!!

Sunday, July 5, 2015

Coca-Cola stuns Egypt and creates 'No Label' can in UAE

Coca-Cola have been doing the rounds recently.

In Egypt, they surprised the whole industry by NOT airing their much anticipated Ramadan adverts on TV. Instead, they released a statement saying they'll air them only on Facebook and Youtube. while the money saved from purchasing airtime will go into developing 100 of the poorest villages.

Very smart move, let's just hope they actually spend ALL that money on the villages and really make a difference.

The 4 ads they've released online are beautifully produced and follow the same global approach of inviting people to take an extra second to get to know others before judging them. Because without prejudice, we make a happier world.





In UAE, Coca Cola have released the first ever 'NO LABEL' cans. From FP7 DXB's Facebook page:

"Coca-Cola has released the first-ever “No Labels” limited edition cans as part of an activation during Ramadan. These Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences. And that we are all basically just the same - human."




That's all really nice, only Absolut released their 'NO LABEL' bottle in 2009. It won several awards and was massively talked about at the time.

Here's an exert from Absolute's website:

"ABSOLUT VODKA is proudly introducing In An ABSOLUT World, There Are No Labels, a bold and innovative project where the brand is challenging labels and prejudice about sexual identities."




Read the ABOSLUT 'NO LABEL' press release here.


** UPDATE



Do you think they'll enter it at creative advertising festivals around the world?
Or just at the Lynx maybe?

Let's hope they're bigger than that.

Basha out!!




Wednesday, June 24, 2015

Leo Burnett & Impact BBDO bring home the region's first Glass Lions



Cannes Lions new gender-neutral category kicked off last night with the region winning a quarter of the Lions for Change. The award recognizes work that breaks through unconscious gender bias and shatters stereotypical portrayals of men and women.

Leo Burnett Beirut, who celebrated a Gold Media Lion thanks to its 'Lebanon4Sale' campaign for Sakker El Dekkene (Stop The Shop), also won a Glass Lion for its 'Vote for us. We'll vote for you' work for Lebanese NGO Kafa. The same campaign also won a Bronze PR Lion.


Impact BBDO Dubai also picked up a Glass Lion for their very insightful UN Women’s ‘Give mom back her name’ campaign. See a full review here.

In the words of the notorious Fadi Yaish "When we win at international festivals like Cannes, we win for the whole region".

So congratulations to the whole of the MENA and let's keep pushing this region further and further. We're only just beginning.

Basha.

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