Thursday, April 17, 2014

Dolceca 'Swimming Mangos'

Masterful storytelling by JWT Cairo and The Producers for Nestle Dolceca Ice Cream. Winner of several film craft awards at the Dubai Lynx 2014 including:

GOLD in Film Craft - Art Direction/Production Design
SILVER in Film Craft - Cinematography
SILVER in Film Craft - Direction
SILVER in Film Craft - Script
SILVER in Film Craft - Production Value
BRONZE in Film Craft - Casting



Agency: JWT Cairo
Client: Dolce Egypt Ice Cream team -- Nestle Egypt
Creative Director: Mohamed Hammady
Copywriter: Mohamed Abd El Bary
Director: Omar Hilal
Business Director: Rasha Georgy
Account Director: Ahmed Abd El Kader
Account Manager: Aly SeifelNasr
Account Executive: Farida El Khatib
Agency Producer: Reem Megahed
Production House: The Producers

Di mesh ay manga. Di bet 3oom.
Basha!!!

Friday, April 11, 2014

Sex, Pop & Politics

Mashrou' Leila is one of the most notable and controversial indie/alternative rock acts in the Middle East. With an openly gay frontman and anti-establishment lyrics, this independent Beirut-based band is on a mission of musical rebellion in the region.


Leo Burnett Beirut were asked to promote their new album 'Raasuk' (They made you dance) and boy did they think of something clever. They chose a political track called 'Lil Watan' (For the country) whose lyrics talk about how governments distract people from what's important, and through an online video they created a diversion of their own.




This is probably one of my favourite ideas of the year. It's simple, clever, catchy and living in Egypt I can thoroughly relate.

I remember judging this piece with the Arabic Culture Jury at the MENA Cristal Festival in Beirut last February.  Only me and two others voted for it. I asked one of the judges why she didn't vote for it and she told me 'I felt it wasn't an ad'. I told her that's exactly why I voted for it. I don't think she got it.

This deservedly won several awards at the Dubai Lynx 2014 including:
GOLD in Branded Content & Entertainment
SILVER in Promo & Activation
SILVER in Interactive

Basha!!

Wednesday, March 26, 2014

Rip-Off? UN Women 'The Autocomplete Truth'

This campaign won an insane 13 awards for Memac Ogilvy Dubai. Add to that 9 awards for Coke Social Media Guard (which may very well be a rip-off as well) and you're crowned kind of the Dubai Lynx jungle... Or should I say circus?

GOLD in Branded Content & Entertainment
GOLD in Promo & Activation / Print or Standard Outdoor
GOLD in Promo & Activation / Public Awareness
GOLD in Design
GOLD in Direct
GOLD in Interactive
GOLD in Media
SILVER in Print
SILVER in Media
SILVER in Outdoor
SILVER in PR
BRONZE in PR
BRONZE in Integrated

The sad truth is that as much as this campaign is for a good cause, it has no business winning in creative award shows.

The autocomplete feature of Google is used the same way in these 3 anti-prejudice ads.
Thanks to Joe La Pompe for posting this first:




What's peculiar is the 'Romanians are Smart' campaign won several awards in 2012 including a SILVER Cannes Lion, a GOLD, SILVER and BRONZE at New York Festivals and a GOLD and BRONZE Effie...

Yet the Dubai Lynx international judges missed it. Hell, I'm willing to bet that at least a couple of 2014 Lynx judges were at Cannes, New York or the Effies in 2012. If not as admen, as judges even.

Dubai Lynx, your reputation is again in question.
You can either do nothing, lose our respect and enjoy the show.
Because bloggers like myself and Anubis have a lot up our sleeves.


We're the advertising vigilantes and we're gonna cut those thieving dinosaurs down to size. Small hands can only reach so far.


OR you can do something about it.


I hope the creative integrity of our industry is more important to you than some entry money and a few speakers.


Tuesday, March 11, 2014

Rip-Off? Coke Social Media Guard

Shortlisted in Dubai Lynx 2014 in several categories, I really hope the judges see this before making a decision.

UPDATE: Obviously the judges didn't see this or didn't really care. This campaign won a whopping 9 awards helping Memac Ogilvy win agency and network of the year.

GOLD in Film Craft
SILVER in Film
SILVER in Interactive
SILVER in Direct
SILVER in Promo & Activation / Consumer
SILVER in Promo & Activation / POS
BRONZE in Promo & Activation / Integrated
SILVER in Integrated
BRONZE in PR

Coke published their video in Feb 2014.




These guys published and started a Facebook page for PhoneCone in Nov 2013.




And this is what they had to say on their Facebook page once they found out Coke did something very very similar.



Do you think it's a rip-off?
Do you think Coke and Memac Ogilvy deserve to win awards for this?

I'll tell you something though: it's very well executed. When I first saw it I thought it was produced in the states. However, I don't like injustice and I certainly don't like dinosaurs getting credit for other people's ideas.

Agency: Memac Ogilvy, Dubai, UAE 
Creative Director: Ramzi Moutran 
Associate Creative Director / Copywriter: Sascha Kuntze 
Designer: Diana Al Zubeidi 
Producer: Amin Soltani