Tasali - DJ

Tasali chips revamped come-back. Yet a mysterious question tickles one's curiosity... "How on earth do they make those ridges ?" 

TASALI Chips - DJ

Agency: DDB Dubai

Creative Director: Adham Obeid

Art Director: Joy Younis

Associate Creative Director: Guido Pecego

Copywriter: Karim Hassan

Director: Andre' Chammas

TASALI Chips - Bruce Lee

Tasali chips revamped come-back. Yet a mysterious question tickles one's curiosity... "How on earth do they make those ridges ?" 

TASALI Chips - Bruce Lee

Agency: DDB Dubai

Creative Director: Adham Obeid

Art Director: Joy Younis

Associate Creative Director: Guido Pecego

Copywriter: Karim Hassan

Director: Andre' Chammas

Birell - The Official Sponsor of Egyptian Men

Agency: Leo Burnett Cairo

Excellent work. Simple, well-acted, insightful, very funny and just in time.

Basha!!

An Unclaimed Claim of Patriotism

Lately I've noticed a bunch of billboards across Cairo viewing the Egyptian Flag. Just that, no sponsors, no advertisers, no agency name, nothing. Just the flag. You can spot a couple on the 6th of October bridge drive, and you can see some in Zamalek, some in Down Town and some random ones in other places.


Now..these flag billboards came to life shortly after the Egypt/Algeria Fiasco, and have only increased since. I'm not sure what they're trying to convey by them, because they seem to claim patriotism, and this definitely isn't what patriotism is.


I have never seen something like this in Egypt before, not in dire times, not in war memorials and ceremonies, not when egyptian doctors were being flogged in S.A and not when the ferry sinking killed hundreds, nor when at the beginning of this year the Arab world turned against us and dubbed us traitors and attacked our embassies in their respective home countries during the attack on Gaza..yet low and behold, we have remembered our sense of patriotism because of a football game. Not to mention that during football games the Egyptian flag nourishes the most, in all senses of the word.


Fine, Perhaps you need to remind people of whatever. You know what, at least do it right and don't settle for the first couple of flags that pop up on Google Images when you search Egyptian Flag.
The Arab Republic Of Egypt's flag consists of a strip of red, white and black.
In the white strip there's a Golden Eagle,  carrying on its breast a shield with the flag's colors — but with a vertical instead of a horizontal configuration.  The Eagle is facing the viewer's left, also known as Dexter, which means to the right of the bearer of the arms, and to the left by the viewer's eyes. Also known as the honorable side. 
Just a thought..

Cottonil - A Tale of Undershirts and Boxers!

It literally says that...

Cottonil

حكاية...فانلة و بوكسر
Vega Body
That's all I wanted to say really..

Taste the Rainbow

Again, living up to the name of their dynamic surreal communication. TBWA/CHIAT New York bring to the super-bowl screen a cannes winning stomach tickling piece about a man getting a suit tailored by a funny Thai guy arguing with a Filipino guy, from there skittles takes on the rest. Long Live the Rainbow!

Released: Jan 2009

Agency:   TBWA\CHIAT\DAY New York

Country:  USA

Awards:   Canned lions film Bronze 2009, Clio Bronze TV 2009

The 10 Most Important TV Commercials Of The Decade

As the year is coming to an end, everyone is realising it has actually been 10 years since the millenium and the break of the new century.. An entire decade.

The Business Insider lists the 10 most important commercials of these ten past years. They're all brilliant, diverse and quite impressive! Some we've seen across the years like Dove's Evolution and more recently Will.i.am's Obama "Yes we can", others were my first and I was absolutely wowed..

Here are a few highlights from the list:

Here are the rest:

Ikea - Lamp

Cadbury - Gorilla Ad

Barack Obama-Yes We Can

Xbox Halo 3 - Believe

Honda - The Cog

Dove - Evolution

Bud Light - Swear Jar

All really worth taking a look at...

You can also check out the 10 Brands that won't be making it to 2010!

'BQ ... it's cool to be dramatic'

Bq..the firt line of sunglasses designed in the UAE

Impressive (& a little weird I think) FITCH Dubai is transforming "tradition to fashion" with this new line of sunglasses supposedly designed to replace the burqa.

Their Website has a very chic look & feel and an overall expensive sort of touch, which I believe fits nicely with the recent positioning of UAE and its nationals; their models look young and stylish and more importantly, they look Emirati.

As for the shades, they may not be my style, but I can't deny they look quite fancy.

On the website, girls can upload their personal picture to see how the shades would look on them. Pretty cool.

However, I'm not sure about the initiative itself. I'm all for modernization and adapting culture and tradition to match the contemporary world, as they put it, because of globalization, but it feels like a clash of some sort. After all, the glasses are just a substitute for the original face cover.

Face cover and globalization just don't fit in the same sentence for me.

I am impressed by the overall project though and by their "making of" movie.. yet for $1Mill (USD) bq is still a 'concept' it seems, as the website encourages registration to help make it become a reality.

Hmm...

"Zeitgeist" : "the spirit of the times"

zeit·geist | Pronunciation: 'tsIt-"gIst, 'zIt | Function: noun | Etymology: German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the general intellectual, moral, and cultural climate of an era.

2009's Google Zeitgeist Report is out...in their own words, Google aggregates millions of search queries they receive every day,which help offer insight into global, regional, past and present search trends. These tools are available for us to play with, explore, and learn from.

Unfortunately, Egypt didn't make it on the Zeitgeist report this year, however, the Global Report shows some interesting and fun insights worth taking a loot at. As for the Middle East and Arab World, UAE was the only country from the Region with a 2009 Google Zeitgeist Report. Enjoy

2009-Year End Google Zeitgeist Report: Global

Michael Jackson

Fastest Rising

1. michael jackson

2. facebook

3. tuenti

4. twitter

5. sanalika

6. new moon

7. lady gaga

8. windows 7

9. dantri.com.vn

10. torpedo gratis

Fastest Falling

1. beijing 2008

2. euro 2008

3. heath ledger

4. barack obama

5. amy winehouse

6. kraloyun

7. dailymotion

8. bebo

9. wii

10. emule

2009-Year End Google Zeitgeist Report: United Arab Emirates

Fastest Rising
1. حرب القبائل (tribal wars game)
2. gitex 2009
3. نت لوق (netLog)
4. flydubai
5. بلاك بيري (blackberry)
6. ramadan 2009
7. twitter
8. ستار اكاديمي 6 (star academy 6)
9. etihad airways booking
10. kingfisher airlines booking

Most Popular

1. youtube / يوتيوب
2. facebook
3. yahoo mail
4. gmail
5. gulf news
6. gamezer
7. دبي مون (dubai moon)
8. شات العين
9. malayalamanorama
10. air arabia

Aflam 3araby. Om El Agnaby. Cont. II

The Truth Behind Seven:

The fact that these two characters have entered Egyptian Pop-Culture History is prevalent of the magnitude of these few commercials. With almost every other random conversation now involving something "Ya Wadee3", and facebook fan pages including more than 60,000 fans, it's quite apparent just how clever and successful these commercials have proved.

Despite what the actual spoof is, or whether my last post on this saga gave them a thumbs down, it takes real creativity to come up with a timeless catch like this one.

As for the truth behind Seven, especially in regards to the actors mimicking Brad Pitt & Morgan Freeman, who did an excellent job in getting a genuinely loud laugh out of viewers, or at least me and some friends, this one is really something else.

The direction and the background music that accompany the narration of the 'seven deadly sins' is such a refreshing change to the last two Melody Aflam Spoofs...where the camera movements really aid the story board and the music builds up the comedic climax.
Even the dialogue, and acting, and specifically the choice for the substitute production "Ice Cream fi Gleem" make this an overall genius collaboration. I hope Brad Pitt gets to see this, I love it!

Melody Aflam's Redemption...Bravo!

Aflam 3araby. Om El Agnaby. Cont.

Since credit must be given where credit is due, I must congratulate the creative minds behind the 'concept' of this campaign. Poking fun at deliberate failure on our movie producers' part and the fact that we are able to produce blockbusters but sort of just 'choose' not to IS funny.

I found the first two to be genius.

Then it sort of got old. The Truth behind Dances with Wolves felt incredibly long as it borders 3 minutes and isn't all that funny. I cringed a little at the dialog but thought okay, interesting.

With Brave Heart, I'm not sure if it was offensive, or lame, or maybe it really got old this time. But I didn't appreciate the humor, nor the inclinations, nor the acting. AT ALL. An idea is good as long as you don't over use it. That's my opinion anyway.

Agency: Leo Burnett

Country: Egypt

Client: Melody

Egypt Vs. Algeria - Déjà vu

In what can only be called a brilliant initiative, CocaCola brings its fans an utter sense of nostalgia, mixed with goosebumps and smiles and even loud laughter.

With their latest National Football Team sponsorship campaign, "1989" marks some of the best commercial content I've seen in a long while.

20 years ago, same two teams, same crucial crossroad, same month...Egypt and Algeria met for a World Cup qualifying game; A Special Dedication to 80 Million Egyptians.

Check out their Campaign's website here too

Bravo! This is Excellent

Grooveshark: The New Deezer

Remember those days when you could stream any song you wished, really quickly, share it with your mates, create a playlist and check out other people's??
Remember those pre-new-look-deezer days when it was all free, and how you got addicted to it so quickly... Well those days are long gone coz Deezer ain't free anymore.

But not to worry, Grooveshark is here and it fuck** rocks!!!!

Five star... Naturally

Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Copywriter: Arun
Art director: Noufal Ali
Graphic Designer: Sanoop Ramachandran
Additional Credits: Ajay Menon, Manish Rodrigues , Pradeep
Published: October 2009

Via: adsoftheworld

Let's start with the positives. First, nice photography. Second, looking at the client's website, which is a disaster on it's own, i'd say this set of ads can only do well for Al Nahda Resort & Spa.

Now to the negatives. Weak concept. Horrid photoshoping. I mean that Reserved sign looks way too clean and the problem is it looks like it's photoshoped on. Not cool. Also the bicycle picture, is too yellow and let's not even get into the copywriting...

Tamer Hosny's Pepsi Commercial 2009

In recent lights of Tamer Hosny's newfound intense popularity among the Middle East, the increasing number of his portraits on posters, billboards and store windows, and his recent celebrity advertising deal with Pepsi...Here is Tamer Hosny's current Pepsi Television Ad.

Yes...She did 'double' click the Pepsi can

Now I'm not sure why this happened...but it teaches you one thing...amazing the pitches that can fly!

Advertising Agency: Impact BBDO

Country: Egypt