Tuesday, October 28, 2008

Cross-Cultural...what?







"The official sponsor of the Egyptian team in Beijing 2008"

So, um yeah...great help to the Egyptian team this
campaign was. Pyramids one was the only one that
could sort of be understood by itself, but the chopstick
as an obelisk and fans as a lotus flower? Didn't quite get
those till I saw all of them. Fatal error in advertising -
when the visual does not live up to the idea...

Advertising Agency: Leo Burnett, Cairo, Egypt
Creative Director: Mohamed Hamdalla
Art Director: Ahmed Hussein
Illustrator: Marwan Ragheb

Via: Ads of the World

1 comment:

  1. 福~
    「朵
    語‧,最一件事,就。好,你西...............................................................................................................................-...相互
    ,以讓>它使...................

    ReplyDelete

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