Sunday, November 16, 2008
ALJAWAL...Spreading the ZZZ
Advertising Agency: JWT, Riyadh, Saudi Arabia
Executive Creative Director: Anas Sarraj
I want to be nice, but this seems like one of many ideas they
had and they decided to go with the safe option. It's to the point
but the dialog bubble is a little too drab for my taste. The
execution is nice no doubt, but visually speaking it isn't
what I'd exactly call attention-grabbing.
Minimal effort with boring copy. Again, *yawn*.
It has to be said though, it's not criminally bad. But I guess
I was just expecting a bit more from such a big company.
Posted by Lina at 7:02 PM
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