Thursday, November 20, 2008

The Beach Seems Interesting For Once



Agency: TBWA/RAAD
Country: U.A.E.

This here's one of a few posts I'll be making after checking out the Middle Eastern winners at the last International Advertising Awards in New York. The ones I'm putting up aren't necessarily the most decorated but I personally like them. So there.

This one for Nivea only managed to get on the finalist roster, but I really like it. There's always something about ads without a human in sight, or indeed any living creature; they usually turn out to be really good, or horrible. This one though, fits comfortably into the former. It's not too flashy, and gets its point across almost instantly. What's best is that the product's - theoretically - a cosmetic one - and you know full well how I feel about those. So this ad doesn't follow the same revenue-making nerve cosmetic companies have grown to adore, which makes me very happy and hopeful that the world will change for the better... now I'm getting sentimental.

Then of course there's the art direction. I personally would've preferred the castle to be a little less dramatic but I suppose that'd ruin the point - and hey, it's still a cosmetic company so I shouldn't push my luck. And it looks very good anyway so I can be a bit more forgiving this time around.

Good job people. I'll try and build the Pentagon next time at Sharm.

1 comment:

  1. 福~
    「朵
    語‧,最一件事,就。好,你西...............................................................................................................................-...相互
    ,以讓>它使...................

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