Monday, November 24, 2008


Abu Dhabi International Airport
"Enjoy Free Wi-Fi Connectivity"

Via: AdNationME

And this, ladies and gentlemen, is why advertising in the Middle East is not progressing as fast as it should. Because of lazy-ass ideas like this one. I'm not even remotely impressed, it is in no way catchy and does not attract my attention even at a distance of 10cm from my face.

I have one word for this, and it deserves nothing more: overkill

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