Well here's an idea I haven't seen before. It kind of seems so simple now after these ads; the changes you make to the home, intended to improve its appearance in general, can be better phrased as cosmetic. Not a bad way to put it at all.
But - and yes there's always one of those with me - I can't help but shake off the feeling that the good idea here could've been developed into a superb ad. This is a negative of course because superb isn't the word to describe these; as they are, they're merely ads with a cute idea. I dunno, the possibilities and what these could've been are nagging me incessantly.
Well, what do you think?