Sunday, December 14, 2008

Stay Protected



Agency: JUNG von MATT, Berlin
Executive Creative Director: Boris Schwiedrzik, Christian Himmelspach
Copywriter: Jens Daum
Art Director: Frederik Hofmann

Via: AdGoodness

Though not an ME ad, I'm still obviously a fan of the simpler ideas regardless where they're from.

I kept checking if the angle of the sunblock bottle is aligned with the shadow and though it seems a touch off, it still passes. I kind of like the incorporation of the product image itself (almost always in the corner) with the visual of the ad. A refreshing twist to an idea that might have not been considered great otherwise.

1 comment:

  1. 福~
    「朵
    語‧,最一件事,就。好,你西...............................................................................................................................-...相互
    ,以讓>它使...................

    ReplyDelete

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