Sunday, January 4, 2009

Bo2ein Talata Kida

Some ad-quotes fo yo ass...

"If it doesn't sell, it isn't creative."
David Ogilvy

(Read that one again, my good copywriters... y'know what I'll just put it up again)

"If it doesn't sell, it isn't creative."
David Ogilvy

(Hope it sticks now...)

"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Leo Burnett

(Unless it's Birell...)

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does."
Steuart Henderson Britt

(Erm, true dat...)

"The advertisement is the most truthful part of a newspaper."
Thomas Jefferson

(Aywa ya me3allim, 2adibhom!)

"Advertising may be described as the science of arresting the human intelligence long enough to get money from it."
Stephen Butler Leacock

(Maybe, but someone disagrees. We be beefin' now.)

"Advertising isn't a science. It's persuasion. And persuasion is an art."
Bill Bernbach

(Clever rebuttal, but both theories apply methinks)

"Advertising is the art of convincing people to spend money they don't have for something they don't need."
Will Rogers

(The keyword here's 'art'; Art wins 2-1!)

"The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to."
Bruce Barton, chairman of BBDO, 1955

(Kalam te2eel fa3lan... you know it's true though *glares at nearby priest*)

"I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach."
David Ogilvy

(I love this guy, seriously)

"The best way to get a good idea is to get a lot of ideas."
Linus Pauling

(Now there's an idea... ahhh I get it now :D)

(But here's my favorite quote; it's not even uttered by an advertiser but it embodies the entire mechanism of the business in my eyes. Here it is:)

"I figured that if I said it enough, I would convince the world that I really was the greatest."
Muhammad Ali

Bravo Mr. Clay, bravo...

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