Client: City of Hope
Advertising Agency: JWT Dubai
Creative Director: Chafic Haddad
Copywriters: DV Hari Krishna, Doug Mackay, Rami Abu Ghazeleh
Art Directors: Kedar Damle, Arnoldfelix Fabella, Tarek Samaan
These makeup kits were distributed to women in shopping malls to encourage them to speak up against domestic abuse. This kit ended up serving a dual purpose, the first to not stay silent about violence against women as well as promoting 'City of Hope', an organization that provides shelter for battered women. A creative and innovative way of reaching women. It spoke to them personally and I'm sure it hit a nerve with any actual victims of abuse who received them. Job very well done.