Thursday, January 29, 2009

Heavy Duty Culture



"Extra Heavy Duty"

Advertising Agency: Memac Ogilvy, Dubai, UAE
Creative Directors: Till Hohmann, Dalbir Singh
Art Director: Mel Harvey
Copywriter: Dylan Kidson
Photographer: Matt Watson
Retouching: Cream Studios, Sydney

Via: AdsoftheWorld

It seems a little outdated, but it definitely get points for cultural insight. Otherwise nothing too extraordinary, there's nothing about the visual that is eye-grabbing, a feature I always felt gives an ad an edge.

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