Agency: Equity, Dubai
Creative Director & Copywriter: Soni Ravindranath
Art Director: Satish Raju
Superbad is a movie staring Seth Rogen (Knocked Up) and Michael Cera (Juno) among others, and it's pretty hilarious. If you haven't seen it, get a few drinks and watch it. It's definitely worth it. Does this have anything to do with this attempt at 'creativity' as Equity describes it? Naaah... but this is pretty Superbad. I mean sending underwear to your clients in the hope of coming off as 'creative', might infuse a bit of laughter, but I don't think it'll instill any respect. It was worth a go though...