Friday, March 20, 2009

Borgar Bleez

Clios 2010 - Print - Silver 
Dubai Lynx 2009 - Print - Grand Prix Campaign





Agency: Leo Burnett Cairo
Product: Heinz Ketchup 
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban
Copywriters: Tameem Youness/Yahya Esmaele
Art Directors: Tameem Youness/Yahya Esmaele
Photographer: Hussein Shaaban
Illustrator: Ahmed Hefnawy
Typographer: Ahmed Hefnawy
Account Supervisor: Yosr Bayoumy


I remember sitting at one of the interactive terminals at the Lynx sifting through the Print Shortlist relatively quickly when this campaign popped up. "Ewww" was my primary reaction.
Then I noticed the Heinz tag in the corner, I read the line and "Woooow" was my next.

Honestly though, this campaign is unmissable. The art direction not only screams at you, it bloody disgusts you. The idea comes straight from Jimmy beta3 el Sogo2 from underneath the bridge in Cairo. And that's what makes it great. Well done leo Burnett Cairo, you've done it again. 

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