Saturday, March 21, 2009

Coca-Cola Euro 2008 Campaign

Dubai Lynx 2009 - TV/Cinema - Grand Prix Winner

Agency: FP7 Cairo
Client: Coca-Cola
Creative Director: Ali Ali
Copywriter: Omar Hilal/Ali Ali
Art Director: Ali Ali/Omar Hilal
Agency Producer: Heba Radwan
Production Company: BROADCAST, Cairo
Country: EGYPT
Director: Omar Hilal
D.O.P/Lighting Cameraman: Peter James
Editor: Ahmed Hafez
Animation: Zanad

I think this campaign is great. During the Euro cup as well, when the ad came on, wherever I was watching the game, people were laughing and connecting to this. As Egyptians, most of us are football freaks. We sit on ahwas and talk football. Be it right or wrong, everyone has a say. To put it bluntly, this campaign works.

1 comment:

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