Monday, March 2, 2009

Kill the Red





Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Directors: Valerio Battagli, Thomas Derouault
Copywriter: Dario De Albuquerque
Photographer: Tejal Patni
Illustrator: Amin Faramarzian

Via: AdsoftheWorld

Literal and overdone. Art direction isn't awful though...

1 comment:

  1. This is awful.
    Looks like it was done with 3 foreigners, 500 dirhams and a bad font.

    If the product is made for an Arab market -as made clear by the Arabic+English label- then they should at least have one darker colored eye.

    Great blog, keep it up, been following on RSS.

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