Wednesday, April 22, 2009

Female Empowerment...for a change

The 'Khede Kasra' campaign for the Hariri Foundation created quite a buzz in Lebanon. In contrast to a lot of blatantly sexist advertising we've been seeing lately (*cough*birellandcokezero*cough*), Leo Burnett Beirut helped create a female empowerment movement. The thing I love most about this campaign, other than it's simplicity, is the fact that it isn't just pointing out womens rights but it is also calling on women to take a stand. A worthy winner of the Gold Dubai Lynx Award in the integrated category.

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