Wednesday, April 8, 2009

Mixing Pleasure with Pain





Agency: DDB, Egypt
Creative : Mohammad Salah
Copy writer: Ahmed Selim

All I see when I look at the sushi one is the amount of injuries I'd end up sustaining to my mouth. I get that as a concept they're combining two things in one place, but implementing it visually is a disaster. The golf ball one looks like it could be used as a weapon. Art direction is awful (particularly those random circles around the visual). So yeah its quite disappointing, the copy is generic and the visual in no way implies the convenience behind the concept. Consider it a draft and make a fresh start...

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