Wednesday, April 22, 2009
Stop the Suffering
Ambient bathroom stickers
The hair memorial on the Pert Plus website
Client: Pert Plus
Agency: Leo Burnett, Beirut
Creative directors: Bechara Mouzannar, Ghida Younes
Art directors: Areej Mahmoud, Yasmina Baz
Copywriter: Rana Najjar
Account director: Jad Jureidini
Account executive: Sarah Ezzeddine
Regional account director: Haytham Dayeh
Combining, TV, ambient, and interactive this integrated "Stop the Suffering" campaign won silver at this year's Dubai Lynx Awards, and for good reason. It was a standout campaign that displayed a large degree of creativity and fun. It just made hair fall personal...very cool stuff.
Posted by Lina at 2:10 PM
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