Tuesday, May 19, 2009

13500 people singing 'Hey Jude'

Advertising Agency:
Saatchi & Saatchi London, UK
Art Directors: Paul Silburn, Kate Stanners, Rick Dodds
Copywriter: Steve Howell
Agency Producer: Ed Sayers
Production Company: Partizan, London
Director: Michael Gracey
Editor: Diesel Schwarze
Post-Production: TBC
Audio Post-Production: 750 MPH

Unconventional and brilliant. Now here is an idea. Something that will be talked about by thousands and spread among millions. Something fun and awards worthy.

In the Middle East, we lack this kind of magic. We are missing huge ideas, the ones that gain momentum, not by media spend, but by free PR and word of mouth.

Fellow marketing and advertising bashas; we have it in us. Next time you're thinking of a campaign, think on-brand, think unconventional, think news-worthy and finally think BIG.

We can do it.

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