Tuesday, May 19, 2009
13500 people singing 'Hey Jude'
Advertising Agency: Saatchi & Saatchi London, UK
Art Directors: Paul Silburn, Kate Stanners, Rick Dodds
Copywriter: Steve Howell
Agency Producer: Ed Sayers
Production Company: Partizan, London
Director: Michael Gracey
Editor: Diesel Schwarze
Audio Post-Production: 750 MPH
Unconventional and brilliant. Now here is an idea. Something that will be talked about by thousands and spread among millions. Something fun and awards worthy.
In the Middle East, we lack this kind of magic. We are missing huge ideas, the ones that gain momentum, not by media spend, but by free PR and word of mouth.
Fellow marketing and advertising bashas; we have it in us. Next time you're thinking of a campaign, think on-brand, think unconventional, think news-worthy and finally think BIG.
We can do it.
How Etisalat's regional reputation just went from bad to worse. You've probably heard of Etisalat's epic #EtisalatChallenge ...
Halawa Spread.... A relatively new product in the Egyptian market that's quick, easy to prepare, tasty, and filled with creative opport...
Another cold and crazy year at the MENA Cristals in Lebanon. I was fortunate to be staying at the Intercontinental Mzaar th...
Agency: Y&R Dubai Production Illusion CGI Bangkok Ok idea, stunning craftsmanship. This is sure to win quite a few awards fo...
Created by Impact BBDO and directed by Ali Ali, the Mirinda Green Apple spots featuring a couple of glib characters, are fast becoming popu...
A lesson in how to market yourself. Lamia Gouda, an up-and-coming Egyptian comedienne, was jobless. But instead of sulking, Lamia look...
A video of a man proposing to his girlfriend in a Dubai shopping mall went viral last week. Why? Because the attempt to woo his girlfriend ...
To all you lovesick yuppies... Happy Valentine's Day. To everyone else... pre-drinking starts now. Because it's Valentine'...
Created by JWT Kuwait and released in the UAE; I was asked to post the following description: "The taste of a Kit Kat Dark during y...
It's been viewed almost 4 million times in the past week, and has single-handedly resurrected the voice of troubled literary genius D...