Tuesday, May 26, 2009

JWT wins Egypt Tourism Account

Via: Bayt.com

The Cairo office of JWT - in partnership with Mindshare (media) and RMG (direct and digital) - has won the global creative and media duties o the Egyptian Tourism Authority's advertising account. The brief is worth an estimated $50 million for the winning agencies, who competed on a six-way pitch that included TBWA and DDB.


  1. $50 million??
    That is ridiculous w nos il balad mish la2ya takol!

  2. Yeah it does seem like an insane amount right? But then again, they will be advertising all over the world across all mediums. How much is a spot on CNN nowadays?

    Walahi, we should invest in an amazing viral idea that will spread on its own and get free PR, and feed the poor with the remaining media budget.

  3. This is a good post. This post give truly quality information. I’m definitely going to look into it.Really very useful tips are provided here. thank you so much. Keep up the good works

  4. The area is famous for its dates and olives, and is one of the most beautiful landscapes and springs in Egypt. It was the most inaccessible oasis until recently. It lies 60 feed below sea level.

    egypt property


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