So what's been riding the radio airwaves recently:
1) Wataneya Ad: Oveplayed, overacted, and damn annoying. Also I noticed they changed the script slightly this week from last week.
2) Beano's Card: I'm not sure exactly what card (Black, Silver or....) is being advertised for.It's all a bit rushed. That being said, it is very entertaining, especially the line: 'Roo7 we hatlt everysing fil menuuu... il menuuu'
3) Ana kida. Sprite: A set of supposedely real people, each of them stating something they would like to do, no matter how outrageous. I heard one this morning about a 20 something year old gal in 2nd year pharmacy saying how when she grows up she wants to be a director.
Fair enough. Good luck telling your parents.
Another features a 20 something teen boy who would like to go to Sharm... by bycycle.
Well mister funky Arab, I hope you trip and land in a pile of camel shit.
You know it's easy to say stuff, and entirely different to go through with it.
I hope Sprite doesn't stand for lost or missed dreams.
4) Mega Ice Cream: Sounds like a very inexperienced VO for starters. Something about posting photos of you eating Mega Icecream to their group and the nicest looking will be featured on their billboards.
Oh I see, interaction, brand loyalty and stardom?
How about superficial, shallow and brand retarded?
Has anyone heard anything memorable apart from these, good or bad?
How Etisalat's regional reputation just went from bad to worse. You've probably heard of Etisalat's epic #EtisalatChallenge ...
Halawa Spread.... A relatively new product in the Egyptian market that's quick, easy to prepare, tasty, and filled with creative opport...
Another cold and crazy year at the MENA Cristals in Lebanon. I was fortunate to be staying at the Intercontinental Mzaar th...
Agency: Y&R Dubai Production Illusion CGI Bangkok Ok idea, stunning craftsmanship. This is sure to win quite a few awards fo...
Created by Impact BBDO and directed by Ali Ali, the Mirinda Green Apple spots featuring a couple of glib characters, are fast becoming popu...
A lesson in how to market yourself. Lamia Gouda, an up-and-coming Egyptian comedienne, was jobless. But instead of sulking, Lamia look...
A video of a man proposing to his girlfriend in a Dubai shopping mall went viral last week. Why? Because the attempt to woo his girlfriend ...
To all you lovesick yuppies... Happy Valentine's Day. To everyone else... pre-drinking starts now. Because it's Valentine'...
Created by JWT Kuwait and released in the UAE; I was asked to post the following description: "The taste of a Kit Kat Dark during y...
It's been viewed almost 4 million times in the past week, and has single-handedly resurrected the voice of troubled literary genius D...