Wednesday, August 26, 2009

Ear-itation by Cairo Centric

For the love of god:
Someone shoot those yapping chickens that Tarek Nour has let loose on the radio.

For those of you who haven't heard it, anything I write hereafter will never compete with actually listening to this abomination. 

The spot starts off with what seems like 2 chickens having a highly intellectual conversation (please spot the sarcasm) and how Cairo Centric's chickens are envied because they have their own (fucking irritating) song that goes something like this:

11765 (or some number) yakhti yakhti kaak 
(repeat twice a spot and about 1472 times a day)

I think this is a definate contender for most annoying radio spot ever created in Egypt and perhaps in the history of humankind, along with that Shakira one a few months ago as well.


  1. it seems to me that he accomplished his goal...whether it was annoying or not is irrelevant, you did memorize the new frequency for the channel which isn't very easy for a radio advertisement to do.

  2. You're right. He did accomplish his goal. His channel is one of the most watched channels now. However he accomplished this in a brainwashing and annoying manner.

    If I hear the frequency about 5 times a day for over 2 weeks and I haven't managed to memorize it yet, willingly or unwillingly, then something is seriously wrong with me. Believe me there's nothing hard or creative in booking all the media spots on the radio. Good or bad, your msg will get across.

    The trick is to try to produce something brilliant without spending so much on the media. Brilliant in that it's original and creative, talked about and most importantly gets you results.

    Ripping off ads and brainwashing the public with some chickens, in my opinion at least, are not tactics that I would be proud of as an advertiser.

  3. i disagree, not so long ago there was an even more annoying advertising campaign on nilefm about the superstar line where you could get ringtones for shakira, beyonce, etc...if what you're saying is correct then we would all know the hotline telephone number by heart at the time...i personally don't remember the number and i don't think i did at the time either..i think with the chicken advertisement however, the annoying song stuck to our minds because of how annoying it was...and the frequency stuck with it, which is the whole point. you're guaranteed to remember the frequency after hearing the advertisement just 3 times maximum...

  4. I remember that Shakira spot. Oh my god that was damn annoying. Nile FM had so many complaints it was unreal.

    Anon, we didn't memorize the number because of two things:
    1) It was a damn long number (10 digits).
    2) It was not presented in a catchy song like the chicken one.

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