Monday, September 14, 2009

The Battle of Ramadan - Vodafone

Agency: JWT
Country: Egypt

Can I have a minute? Sure, that's 5 piasters....

Nice everyday insight. In Egypt we use the term "momkin di2i2a" (just a minute) a lot. Off course in Egypt that minute usually ends up being 5, 6 or 10 minutes. We're always running late for some reason. Anyway, the ad above is part of a series, and to be fair, it's probably the weakest out of all of them.

So I saw the ads, liked them, decided to act on them. So I called the number:
Yes a minute is for 5 pt., but only after the first 3 minutes and once you sign up to this service, most of your other offer-related services will be disabled. Also, you can only benefit from this if u are on the Primo, or on the........... (HANG UP, FU*K IT).

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