Thursday, October 22, 2009

Five star... Naturally

Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Copywriter: Arun
Art director: Noufal Ali
Graphic Designer: Sanoop Ramachandran
Additional Credits: Ajay Menon, Manish Rodrigues , Pradeep
Published: October 2009

Via: adsoftheworld

Let's start with the positives. First, nice photography. Second, looking at the client's website, which is a disaster on it's own, i'd say this set of ads can only do well for Al Nahda Resort & Spa.

Now to the negatives. Weak concept. Horrid photoshoping. I mean that Reserved sign looks way too clean and the problem is it looks like it's photoshoped on. Not cool. Also the bicycle picture, is too yellow and let's not even get into the copywriting...

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