Sunday, October 18, 2009

Harvey's Horrors

To promote the Autumn/Winter 2009 collection at Harvey Nichols. The campaign is inspired by the season’s trends which are iconic, edgy and really expresses character. We wanted the work to reflect that. We created life-sized Voodoo dolls and clothed them in show-stoppers from the season. Rewarding the Harvey Nichols’ shoppers with the thought that they will be envied to a ridiculous extent.

Advertising Agency: Y&R, Dubai
Country: United Arab Emirates

Executive Creative Director : Shahir Zag
Creative Director: Komal Bedi Sohal
Art Director: Komal Bedi Sohal
Copywriter: Shahir Zag
Photographer: James Day
Retouching: Core Digital, London
Account planner: Nadine Ghossoub
Published: September 2009

Via: adsoftheworld

* Sigh.... The season's trends. Mashi....
By that they must mean Alice in Lalaland sa7?
Oh and they used 'edgy' in their description... Yes, someone is trying to sell you something...
This is not working for me. I hate the glows and I can't seem to appreciate the clothes at all. Not what we're used to seeing from Y&R Dubai.

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