Sunday, November 8, 2009

Aflam 3araby. Om El Agnaby. Cont.

Since credit must be given where credit is due, I must congratulate the creative minds behind the 'concept' of this campaign. Poking fun at deliberate failure on our movie producers' part and the fact that we are able to produce blockbusters but sort of just 'choose' not to IS funny. 

I found the first two to be genius. Then it sort of got old. The Truth behind Dances with Wolves felt incredibly long as it borders 3 minutes and isn't all that funny. I cringed a little at the dialog but thought okay, interesting. 

With Brave Heart, I'm not sure if it was offensive, or lame, or maybe it really got old this time. But I didn't appreciate the humor, nor the inclinations, nor the acting. AT ALL. An idea is good as long as you don't over use it. That's my opinion anyway. 

This campaign won a Film Grand Prix at the Dubai Lynx 2010.

Agency: Leo Burnett Cairo
Client: Melody





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