Sunday, March 29, 2009
Friday, March 27, 2009
Creative Director: Hisham Kharma
Art Director: Montasser Khalil
Copywriter: Saher Wafai
Producer: Ehab Basta
Music/SFX: Hisham Kharma
Thursday, March 26, 2009
The Freej corporate website
Though an all round disappointing performance in the interactive category, the few winners still deserve to be mentioned. This is the website from the hugely popular cartoon from the UAE. Has nothing extravagant, or any super cool or innovative ideas, but at least its colourful and looks nice. Navigation is also pretty easy. Brought to you be Breathe Branding, Dubai.
However my personal favourites were the Panadol interactive online banners, check them out for yourself..(link), it was amusing to watch all the people inside the person's head scatter away like little play fugitives. A refreshingly creative concept from Memac Ogilvy & Mather, Dubai.
Wednesday, March 25, 2009
Advertising Agency: Strategies, Cairo
Problem with this one is that a lot of billboards in Cairo actually do look like that: empty and abandoned looking. But it is rare to see someone doing something different with a billboard here, so I'm glad it's out there.
Sunday, March 22, 2009
Media Agency, City: Starcom Mediavest Group, Dubai
Advertising Agency, City: Starcom Mediavest Group, Dubai
The last of the Grand Prix winners from this year's Dubai Lynx Awards. In the remaining categories, radio, interactive, direct & sales promotions and integrated, no grand prix was awarded. Goes to show that as much as the region is progressing we're still very much behind in certain areas. Note to self: must work harder.
Client: Brainobrain Jumeira Child Development Program
Advertising Agency: FP7, Dubai, United Arab Emirates
Executive Creative Director: Marc Lineveldt
Creative Director / Copywriter: Neil Walker-Wells
Art Director / Typographer / Illustrator: Jason Freeny at MoistProduction
Art buyer: May Farhat
Advertiser’s supervisor: Raji
Clever concept, but all credit I think should be given to Jason (Art Director / Typographer / Illustrator). Mainly due to the fact that the main appeal of this campaign is in its visual execution. I'm sure it made for very eye-catching outdoor advertising and an interesting read in print. Nicely done...
Saturday, March 21, 2009
Creative Director: Ali Ali
Copywriter: Omar Hilal/Ali Ali
Art Director: Ali Ali/Omar Hilal
Agency Producer: Heba Radwan
Production Company: BROADCAST, Cairo
Director: Omar Hilal
D.O.P/Lighting Cameraman: Peter James
Editor: Ahmed Hafez
Friday, March 20, 2009
Dubai Lynx 2009 - Print - Grand Prix Campaign
Creative Director: Hesham Ellabban
Copywriters: Tameem Youness/Yahya Esmaele
Art Directors: Tameem Youness/Yahya Esmaele
Photographer: Hussein Shaaban
Illustrator: Ahmed Hefnawy
Typographer: Ahmed Hefnawy
Account Supervisor: Yosr Bayoumy
Wednesday, March 18, 2009
After judging 2079 entries the jury awarded a total of 135 Dubai Lynx trophies.
The Media category was the strongest with a total of 39 winners, followed by Print with 26, there were 21 in Outdoor, 18 trophies were awarded in the Direct & Sales Promotion category, 13 in TV/Cinema, 11 in Interactive, 4 Radio winners and 3 Integrated winners.
The Media Grand Prix went to Starcom MediaVest Group, Dubai for the 'Fallen In love Again' Mars Chocolate campaign.
The Print Grand Prix went to Leo Burnett Cairo for the Heinz Ketchup campaign 'Egyptian Hotdog', 'Egyptian Burger', 'Egyptian Pizza'.
The Outdoor Grand Prix was awarded to FP7 Dubai for the Braindrain Education programme campaign 'Gumi Bears', 'Poodle Balloons', 'Anatomy'.
Fortune Promoseven, Cairo won the TV/Cinema Grand Prix for the Coca-Cola 2008 European Football campaign 'France', 'Italy', 'Germany', 'Spain'.
There were no Grand Prix awarded in the Radio, Interactive, Direct & Sales Promotion and Integrated categories.
FP7 Doha were honoured with the Agency of the Year. Runners up were FP7 Dubai in 2nd place and Y&R Dubai in 3rd.
The inaugural Media Agency of the Year trophy was awarded to Starcom MediaVest Group, Dubai with OMD Dubai taking 2nd place and in 3rd, Leo Burnett Beirut.
The winners of the Young Creatives competitions were also revealed during the Ceremony with the team from TBWA-Raad in Dubai winning the Print competition and the team from Initiative Dubai winning the Media competition.
Also honoured during the ceremony were Melody Entertainment Ltd which was awarded with the prestigious title of Advertiser of the Year and Tanvir Kanji, Head of Inca Tanvir, who was named as Advertising Person of the Year.
The winning work, which was judged over the last week by 29 top international creatives and media experts from 14 countries in Dubai, can be viewed at www.dubailynx.com/winners.
Tuesday, March 17, 2009
Thursday, March 12, 2009
Creative Directors: Bechara Mouzannar, Chermine Assadian, Betty Francis
Art Directors: Layla Naamani, Roula Asmar
Illustrator: Mark Calina
Photographer: Mario Kiener
Yes I know, my third post in one day but I've been gone for a while and I felt the need to compensate.
Anyway all I have to say about this one is that its endearing, gets the message across, nothing exceptional but it works in an 'aw' kind of way.
Client: Dubai Cosmetic Surgery
Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Directors: Dalbir Singh, Ramzi Moutran
Art Director: Mel Harvey
Copywriter: Dylan Kidson
Photographer: Guy Neveling
Retoucher: Cream Studios, Sydney
I'm not going to try and imagine the painful procedures entailed in making someone that is supposed to be that old look that young. This one is pushing it a bit too far, though I get the whole exaggerate to make a point thing used here. Still, very average concept.
Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Illustrator: Keith Thompsom
That was it you see...they weren't fighting over Helen of Troy, it was actually over those cool DHL boxes that together look like a constipated horse (an important delivery, get it?) Bet you didn't know that now did you??
I like the art direction though..
Sunday, March 8, 2009
Wednesday, March 4, 2009
Ad Agency: Leo Burnett, Dubai, UAE
Creative Director: Munah Zahr
Art Director: Tushar Mahajan
Copywriter: Zaid Alwan
Project Manager: Mays Shakhshir
"The person you are trying to reach is no longer available"
That's right. He's dead. Or his mobile is anyway. And coz he's dead, Du can't add life to him.
Du - Add life to life. Unless your dead.
Ok enough with the silliness. Message received loud and clear. Shame about the idea.
No... wait, I can't help it.
Du Must Die (Say it quickly in a proper Chinese accent)
Du: To Die for (Du's new slogan)
Tuesday, March 3, 2009
Advertising Agency: JWT, Dubai
Executive Creative Director: Chafic Haddad
Art Director: Nizar Swailem
Copywriter: Ash Chagla
Strategic Planner: Prabhakar Iyer
Account Supervisor: Shereen Fotouh / Jayanthi Thiagarajan
The maze idea alone has been done to no end, that's pretty well known. The problem here is the maze seems to be the clearest one of the three. The sudoku one is my personal favourite, but the three together left almost no impact on me. Yes the visual kinda sorta works with the copy, but final opinion on it is "meh" accompanied by a shoulder shrug.
Monday, March 2, 2009
Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Directors: Valerio Battagli, Thomas Derouault
Copywriter: Dario De Albuquerque
Photographer: Tejal Patni
Illustrator: Amin Faramarzian
Literal and overdone. Art direction isn't awful though...
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Created by JWT Kuwait and released in the UAE; I was asked to post the following description: "The taste of a Kit Kat Dark during y...
It's been viewed almost 4 million times in the past week, and has single-handedly resurrected the voice of troubled literary genius D...