Sunday, May 31, 2009

The Google Laundry

Via: 248am

Google, knowing their Internet supremacy isn’t going to last forever have decided to expand into retail with the launch of their first ever Google laundromat. The Google laundromat is Google’s first store worldwide and is located in Jahra. Their next endeavor? The Google Barbershop followed by their first food project, Google Shawerma.

Thanks Abdullatif

Waterproof your music

Agency: LOWE Egypt
Creative Director: Hisham Kharma
Art Director: Montasser Khalil/Hisham Kharma

Copywriter: Hisham Kharma/Montasser Khalil
illustrator: Mohamed Algendy
Published/Released/Aired (Month, Year): Feb 2009

Fresh stuff here from Lowe Egypt. The illustrations are very well executed. In fact it's so catchy that I can't seem to get a grasp on the idea. Or the product for that matter. I'm assuming this product is just for use at the beach, and not underwater. If that's the case, waterproof your music is a bit off. However, because it's done so well, I don't really seem to care what the product or idea is. Weird.

Two things: first the virgin logo is microscopic. Second, the Madonna one, I had a bit of trouble figuring out who it was.

Friday, May 29, 2009


Agency: Paragon Marketing Communications
Country: Kuwait

New stuff from Paragon here. The ads are simple, and clean, but in my opinion quite boring. 

Superman(gina): Gets the message across well, but not very original
Usual Suspects: Although my favorite out of the three, they don't look very threatening to me

And finally the third. I just don't get it. Is it a water filter, a bomb, or is it that soapy stuff in the bathrooms? I don't know. Please someone enlighten me...

And while I'm at it, I hate the line Beyond Communication. I mean WTF?
That is a generic line that can be used for anything, it's uninspiring, boring and cliche. I really hope their advertising isn't... or won't be.

Thursday, May 28, 2009

New rules for Dubai Lynx 2010

The organizers of Dubai Lynx have put down new competition laws for entrants, in an attempt to prevent all that happened this year from happening again.

Philip Thomas, CEO of Cannes Lions, organizers of the Festival, said: "Dubai Lynx is not an art show, it is an advertising festival. For agencies to enter pieces of work that were not created for bona fide clients insults the hard-working international jury, and the other, honest, entrants. As organizers of many shows, such as Cannes Lions, Eurobest and Spikes Asia, we are determined that the MENA will have an awards show that is above reproach, hence this clarification and tightening of the rules for the Lynx Awards 2010."

So what are the new rules?

• Full contact details of client must be provided. Clients must confirm by email, that the entry is genuine. If no confirmation is given, Lynx will dismiss the entry.
• More information on where and when an ad has run, including publication details, outdoor/in-store sites, etc. One rule that hasn’t changed: agencies still only need to prove an advert has run once to be eligible for entry.
• Regarding copycat ads, Lynx has the power to dismiss entries and remove awards, upon being presented with evidence.
• If an ad is submitted in more than one category, the points from the higher rated award only will go towards Agency of the Year points. So if an ad wins Silver in outdoor and Gold in print, only the seven points from Gold will be counted.
• As for cultural issues, more senior regional figures will be brought in the judging room.
• The outdoor category will be split into ‘Outdoor’, ‘Ambient’, and ‘Poster’. Entrants will have to provide details such as dimensions, locations, outdoor providers and pictorial evidence among other things.

Well what can we say to that? Good riddance Lynx. Will it work?
Well... I’m optimistic.

For a more in-depth analysis visit adnationme

Dial Hand Sanitizer

Clios 2009 - Print - Shortlist
Dubai Lynx 2009 - Print - Silver Winner

Advertising Agency: TBWA\RAAD Dubai
Country: UAE
Executive Creative Director: Milos Ilic
Art Director: Mohanad Shuraideh, Bassam Doss
Copywriter: Bassam Doss, Mohanad Shuraideh
Photographer: Lai, Groovy Studio

Absolutely love this. Simple exaggeration that works. I know in my car draw, there's always tissues and wipes n stuff. Oh how I wish there was a sink. 

Tuesday, May 26, 2009

Piece of Cake

One Show Design 2009 - Merit
New York Festivals 2009 - Print - ­ Finalist

New York Festivals 2009 - Outdoor - Finalist

Clios 2009 - Print - Shortlist

Dubai Lynx 2009 - Outdoor - ­ Shortlist

Agency: TBWA\RAAD, Dubai
Art director: Daniel Djarmati
Copywriter: Sandeep Fernandes
Executive Creative Director: Milos Ilic
Digital Imaging: Procolor, Singapore
Account Management: Nael Badr, Soheil Oliaie

Excellent execution. Simple and smart idea. Basha!

JWT wins Egypt Tourism Account


The Cairo office of JWT - in partnership with Mindshare (media) and RMG (direct and digital) - has won the global creative and media duties o the Egyptian Tourism Authority's advertising account. The brief is worth an estimated $50 million for the winning agencies, who competed on a six-way pitch that included TBWA and DDB.

Monday, May 25, 2009

Iran blocks Facebook

Iran has now joined Syria, as the latest country to block access to popular social networking site Facebook. With elections next month, Mahmoud Ahmedinejad is seeking a second four-year term, and his leading liberal opponent Mir Hossein Mousavi; apparently has a group dedicated to him on Facebook with over 5700 members. 

Ouch!! That must have hit an Ahmedine nerve. 

Well, Iran’s television and radio is already state-controlled, and this lockdown further limits the potential for open discussion of the candidates, making this election a shambles.

Welcome to the Middle East. 

Residents of Iran, my heart goes out to you.

Saturday, May 23, 2009

Mobinil A7san Nas

Agency: Leo Burnett, Cairo

Nothing original here. But still, I find myself humming along and watching this over again. It's pleasant and it works. What do you think?

Wednesday, May 20, 2009

Qtel doubles broadband speed for free

Broadband internet speeds in Qatar have been doubled with immediate effect, telecoms provider Qatar Telecom announced on Monday.

Customers can double their speed for no additional charges. Qtel said it wants to phase out its 512Kbps service, and deliver 1Mbps high speed internet as standard.

I am glad Vodafone has entered the arena over there. Really.. Get ready Qatari residents for a surge of telecom offers coming straight at you.

On a side note, when will TE Data double our speeds for free??


Tuesday, May 19, 2009

13500 people singing 'Hey Jude'

Advertising Agency:
Saatchi & Saatchi London, UK
Art Directors: Paul Silburn, Kate Stanners, Rick Dodds
Copywriter: Steve Howell
Agency Producer: Ed Sayers
Production Company: Partizan, London
Director: Michael Gracey
Editor: Diesel Schwarze
Post-Production: TBC
Audio Post-Production: 750 MPH

Unconventional and brilliant. Now here is an idea. Something that will be talked about by thousands and spread among millions. Something fun and awards worthy.

In the Middle East, we lack this kind of magic. We are missing huge ideas, the ones that gain momentum, not by media spend, but by free PR and word of mouth.

Fellow marketing and advertising bashas; we have it in us. Next time you're thinking of a campaign, think on-brand, think unconventional, think news-worthy and finally think BIG.

We can do it.

Monday, May 18, 2009

Awards & Silverware

Y&R Dubai - Harvey Nichols - Cause & Effect Campaign
Clios 2009 - Poster - Silver Winner
Clios 2009 - Print - Silver Winner
Dubai Lynx 2009 - Print - Bronze Winner
Dubai Lynx 2009 - Oudoor - Silver Winner

Agency: Y&R Dubai
Executive Creative Director: Shahir Ahmed 
Creative Director: Komal Bedi Sohal 
Copywriter: Shahir Ahmed/Amit Kapoor 
Art Director: Komal Bedi Sohal/Sajesh Pudussery/Dash Gaude 
Photographer: Tejal Patni/Photolibrary 
Illustrator: Jomy Varghese 
Account Supervisor: Nadine Ghossoub 
Advertiser's Supervisor: Vino El Khatib 

Congratulations. Some definate eye candy here. Also congrats to Grey Dubai for their Colors of Life campaign that won Silver at the Clio's.

Monday, May 11, 2009

How to catch the big idea

For the first time ever in Kuwait; Ralf Langwost the lecturer at Cannes Lions and the author of “How to catch the big idea” is coming to Kuwait to give a FREE lecture/workshop on creativity.

This Free lecture/workshop is an IAA Kuwait chapter initiative which is a non-profit organization. As far as I remember, last year Ralf gave a similar talk at the Lynx. It was very interesting and he's very approachable as well.

You don't want to miss this one.

There are only 100 seats hurry and reserve your free seat.

Anubis interview with Ralf:

Wednesday, May 6, 2009

McDonalds - Couch

Dubai Lynx 2009 - Outdoor - Bronze Winner

Agency: FP7 Dubai
Country: UAE
Creative Director: Marc Lineveldt 
Copywriter: Neil Walker-wells 
Art Director: Shaun Dean Thomas 
Photographer: Groovy 
Illustrator: Groovy 
Typographer: Shaun Dean Thomas 
Art Buyer: May Farhat 
Account Supervisor: Walleed Kharma 
Advertiser's Supervisor: Abdallah 

So today I was at a bar in Maadi. I seemed to have lost my lighter. I look under the cushions of the couch I'm sitting on, and true enough, I find a lighter. It's not mine, but it is now. Anyway, I like this. Whenever I look in the deep realms of a couch, I always find something. Sometimes it's some change. So this ad really hits the spot. Good stuff!

Sunday, May 3, 2009

How Annoying are your Clients?

Clients can be very annoying. Sometimes, while talking to them, I don't. All the swear words in the world cannot come together to perfectly describe how I'd like to reply to the crap I'm hearing. Instead I try to block out the mindless babble; Paint lovely images in my mind of beautiful bounty women on lost islands; Stare intensely at a pencil. Anything...

* Deep breath

Off course I am exaggerating a little. But it's microscopic in littleness. 

So here are some screamers that clients (in Egypt) love doing and that annoy the shit out of me. Please feel free to add to this list as it is no way complete.

Stupid things that clients do:

1) Adding their two cents, whether it's needed or not

2) Cramming everything and anything into a single ad

3) Choosing the safe option, 100% of the time

4) Making sure to fuck up your design at first chance

5) Coming up with the most cliche ideas known to man 

6) Trying to convince you they can be creative as well

7) Always saying they want something creative and then never accepting it

8) Overusing the word: creative

9) Ridiculous deadlines

10) Last minute changes

11) More last minute changes




Did I miss anything?

Swine Time!

Last thursday the World Health Organization (WHO) announced that they would no longer refer to the new influenza strain as 'Swine Flu', fearing that it had been misleading on the nature of the disease. Instead they will use the technical scientific name: H1N1 influenza A. 

Meanwhile the Egyptian government has ordered the slaughtering of 300,000 pigs in the hope that the influenza won't spread. 

* Kaz bites into his bacon sandwich... for the last time... 

Experts say the virus cannot be caught from eating pork and there is no scientific rationale for the cull.

Yes, our pig farms are damn unhygienic, and sure our pigs aren't the soft snorting pink piglets of the West. However, I do think we're missing something here.

And that is common sense. Because of some panic-driven decision, a shit load of Egyptian pig farmers are gonna be really pissed off. So what's gonna happen?

Pig farmers will riot. Some of em might even try to cover their losses in the form of pig shawermas (a rumor I heard today).

If H1N1 is to cross into our borders, it will come through a person.

It's not the pigs we have to worry about, it's me and you.

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