Friday, June 26, 2009
Tuesday, June 23, 2009
Y&R is shortlisted heavily in the outdoor and print categories for its work for Harvey Nichols and Land Rover, while TBWA\Raad Dubai has work for Beiersdorf and Henkel shortlisted in the same categories.
TBWA\Raad also has the first ever shortlist for Saudi Arabia, with its ‘Miniature magazines’ work for Masa Pest Control making the cut in the direct category.
Also shortlisted are Leo Burnett Cairo and Leo Burnett Beirut, the former for its work for Heinz, the latter for Khede Kasra in the PR category.
JWT Dubai has also been shortlisted in the outdoor category for its work for Band Aid, while Impact BBDO has one radio shortlist for LG.
Below, the region’s shortlisted campaigns so far:
Alternative Media: Small Scale – One Breasted Mannequin – Bare Essentials Breast Cancer – Memac Ogilvy Dubai
Charity – Khede Kasra – Hariri Foundation – Leo Burnett Beirut
Best PR led integrated campaign – Khede Kasra – Hariri Foundation – Leo Burnett Beirut
Flat Mailing – Miniature Magazine – Masa Pest Control – TBWA\Raad Saudi Arabia
Dimensional Mailing – Swedish Wine – Solar Panels – Memac Ogilvy Label, Tunisia
Pharmacy – Medals – Johnson & Johnson – Baid-Aid – JWT Dubai
Retail stores – Dogs, Fire extinguishers & Stop – Harvey Nichols – Y&R Dubai
Point of purchase, small scale – Knee and desert – Beiersdorf Middle East – Hanaplast – TBWA\Raad
Best use of magazines – Lump – Dubai Healthcare City – Impact Plus (BBDO) – OMD Dubai
Best use of ambient media: small scale – One breasted mannequin – Bare Essentials Breast Cancer – Memac Ogilvy Dubai – Starcom MediaVest Group Dubai
Best use of Mixed Media – Stop the suffering – Procter & Gamble – Leo Burnett Beirut – Starcom MediaVest Group Beirut
FMCG – Falling in love again – Mars – Starcom Mediavest Group Dubai
Home appliances, furnishings, electronics & audio visual – Song titles – LG – Impact BBDO Dubai
Savoury foods – Egyptian hotdog, pizza and burger – Heinz Ketchup – Leo Burnett Cairo
Cosmetics and beauty – Car – Henkel Egypt – TBWA\Raad Dubai
Pharmacy – Hand, elbow and knee – Beiersdorf Middle East – Hansaplast – TBWA\Raad
Retail stores – Cats, rockets, birds, dogs, fire extinguishers, fender bender – Harvey Nichols – Y&R Dubai
Corporate image – Salmon, venison, eel and Lychee – Land Rover – Y&R Dubai
Saturday, June 20, 2009
Creative Director: Hisham Kharma
Art Directors: Montasser Khalil, Khalid Khidr, Ahmed Coutry
Producers: Ehab Basta, Ali Amr
Freestylers: Philip Warren Gartsson, Yorok Zamora
Monday, June 15, 2009
Agency: Impact BBDO, Cairo
Just got this by mail now. Very funny stuff. Pasta pasta. Hah. The Egypt Vs Brazil game is in 20 mins, rabena ma3ana.
A radio ad was created and aired however not sure if this TV ever did. If anyone knows any details, that would be great.
1) Wataneya Ad: Oveplayed, overacted, and damn annoying. Also I noticed they changed the script slightly this week from last week.
2) Beano's Card: I'm not sure exactly what card (Black, Silver or....) is being advertised for.It's all a bit rushed. That being said, it is very entertaining, especially the line: 'Roo7 we hatlt everysing fil menuuu... il menuuu'
3) Ana kida. Sprite: A set of supposedely real people, each of them stating something they would like to do, no matter how outrageous. I heard one this morning about a 20 something year old gal in 2nd year pharmacy saying how when she grows up she wants to be a director.
Fair enough. Good luck telling your parents.
Another features a 20 something teen boy who would like to go to Sharm... by bycycle.
Well mister funky Arab, I hope you trip and land in a pile of camel shit.
You know it's easy to say stuff, and entirely different to go through with it.
I hope Sprite doesn't stand for lost or missed dreams.
4) Mega Ice Cream: Sounds like a very inexperienced VO for starters. Something about posting photos of you eating Mega Icecream to their group and the nicest looking will be featured on their billboards.
Oh I see, interaction, brand loyalty and stardom?
How about superficial, shallow and brand retarded?
Has anyone heard anything memorable apart from these, good or bad?
Wednesday, June 10, 2009
Monday, June 1, 2009
Agency: FP7 Cairo
Building on last summer's horrendous "Ana Kida, Ana Sprite" campaign, Sprite have released a new campaign with a similar theme. Only this time thankfully, there's a bit of thought and art direction involved.
The idea here is that everyone has his or her own ideas that they stand by when giving advise. Whether you ask for it or not, people usually try to feed you their way of thinking. Sprite here is like a wake-up call. It's a refreshing slap on the face, and it's a reminder that you are who you are and decisions are for you to make, not others.
What do you think? Basha or not??
How Etisalat's regional reputation just went from bad to worse. You've probably heard of Etisalat's epic #EtisalatChallenge ...
Halawa Spread.... A relatively new product in the Egyptian market that's quick, easy to prepare, tasty, and filled with creative opport...
Another cold and crazy year at the MENA Cristals in Lebanon. I was fortunate to be staying at the Intercontinental Mzaar th...
Agency: Y&R Dubai Production Illusion CGI Bangkok Ok idea, stunning craftsmanship. This is sure to win quite a few awards fo...
Created by Impact BBDO and directed by Ali Ali, the Mirinda Green Apple spots featuring a couple of glib characters, are fast becoming popu...
A lesson in how to market yourself. Lamia Gouda, an up-and-coming Egyptian comedienne, was jobless. But instead of sulking, Lamia look...
A video of a man proposing to his girlfriend in a Dubai shopping mall went viral last week. Why? Because the attempt to woo his girlfriend ...
To all you lovesick yuppies... Happy Valentine's Day. To everyone else... pre-drinking starts now. Because it's Valentine'...
Created by JWT Kuwait and released in the UAE; I was asked to post the following description: "The taste of a Kit Kat Dark during y...
It's been viewed almost 4 million times in the past week, and has single-handedly resurrected the voice of troubled literary genius D...