Monday, September 14, 2009

The Battle of Ramadan - Vodafone

Agency: JWT
Country: Egypt

Can I have a minute? Sure, that's 5 piasters....

Nice everyday insight. In Egypt we use the term "momkin di2i2a" (just a minute) a lot. Off course in Egypt that minute usually ends up being 5, 6 or 10 minutes. We're always running late for some reason. Anyway, the ad above is part of a series, and to be fair, it's probably the weakest out of all of them.

So I saw the ads, liked them, decided to act on them. So I called the number:
Yes a minute is for 5 pt., but only after the first 3 minutes and once you sign up to this service, most of your other offer-related services will be disabled. Also, you can only benefit from this if u are on the Primo, or on the........... (HANG UP, FU*K IT).

Tuesday, September 8, 2009

The Battle of Ramadan - Etisalat

Agency: FP7
Country: Egypt


The insights in the copy are true. I know I have an Etisalat chip in my draw somewhere that I will use one day just in case that offer is too good. There is a reasonable call for action and the spot shows that Etisalat knows its shit.

There's only one problem: It is shit!

Nothing imaginative. No real idea. The shots are so and so. I mean that dude at the end throwing the chips at Egypt... Urghhh...

Also the rhyming makes me want to try and come up with rude words to rhyme with it.

The Battle of Ramadan - Mobinil

Agency: Leo Burnett
Country: Egypt

Mobinil - There's no use bitching during Ramadan, just be happy and get on with your life. Although a little similar in idea to FP7's Coca Cola Supporters, these spots are positive, colorful and cheerful. One problem only - too many slots on TV.

Sunday, September 6, 2009

Pepsi Footvolley Website

This summer Pepsi was all over the north coast. Bringing to the beaches of Egypt a new concept - Footvolley is basically volleyball with a football. No arms allowed. Created by the Brazilians and gaining huge popularity abroad, Pepsi bombarded Sa7il with banners, ads, events and more. At Marcom Interactive, we created the Pepsi Footvolley website. Check it out and tell me what you think.

Agency: Marcom Interactive / Sarmady
Country: Egypt

Project Manager: Ashraf Maklad 
Creative Director: Karim A. Yusuf 
Flash Developer: Ayman S. Bakr 
Graphic Designer: Ayman S. Anwar 
Developers: Ahmad Abbas, Samia Gamal 
Marketing Manager: Randa Tawfik

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