Thursday, October 22, 2009

Five star... Naturally







Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Copywriter: Arun
Art director: Noufal Ali
Graphic Designer: Sanoop Ramachandran
Additional Credits: Ajay Menon, Manish Rodrigues , Pradeep
Published: October 2009

Via: adsoftheworld

Let's start with the positives. First, nice photography. Second, looking at the client's website, which is a disaster on it's own, i'd say this set of ads can only do well for Al Nahda Resort & Spa.

Now to the negatives. Weak concept. Horrid photoshoping. I mean that Reserved sign looks way too clean and the problem is it looks like it's photoshoped on. Not cool. Also the bicycle picture, is too yellow and let's not even get into the copywriting...

Wednesday, October 21, 2009

Tamer Hosny's Pepsi Commercial 2009

In recent lights of Tamer Hosny's newfound intense popularity among the Middle East, the increasing number of his portraits on posters, billboards and store windows, and his recent celebrity advertising deal with Pepsi...Here is Tamer Hosny's current Pepsi Television Ad.


Yes...She did 'double' click the Pepsi can

Now I'm not sure why this happened...but it teaches you one thing...amazing the pitches that can fly!

Advertising Agency: Impact BBDO
Country: Egypt

Quaker Oats


Agency: DDB Dubai
Creative Director: Adham Obeid
Copywriter: Karim Hassan
Art Director: Joy Younes
Account Director: Kartick Krishnamurthy
Production House: Blink Studios

Sunday, October 18, 2009

Harvey's Horrors





To promote the Autumn/Winter 2009 collection at Harvey Nichols. The campaign is inspired by the season’s trends which are iconic, edgy and really expresses character. We wanted the work to reflect that. We created life-sized Voodoo dolls and clothed them in show-stoppers from the season. Rewarding the Harvey Nichols’ shoppers with the thought that they will be envied to a ridiculous extent.

Advertising Agency: Y&R, Dubai
Country: United Arab Emirates

Executive Creative Director : Shahir Zag
Creative Director: Komal Bedi Sohal
Art Director: Komal Bedi Sohal
Copywriter: Shahir Zag
Photographer: James Day
Retouching: Core Digital, London
Account planner: Nadine Ghossoub
Published: September 2009

Via: adsoftheworld

* Sigh.... The season's trends. Mashi....
By that they must mean Alice in Lalaland sa7?
Oh and they used 'edgy' in their description... Yes, someone is trying to sell you something...
This is not working for me. I hate the glows and I can't seem to appreciate the clothes at all. Not what we're used to seeing from Y&R Dubai.

Wednesday, October 14, 2009

Leo Burnett Beirut Basha

Leo Burnett Beirut has won 'Agency of the Year' at the recent Golden Drum awards held in Slovenia last week making them the first Middle Eastern agency to win such a title at an international awards show.

Although not exactly Cannes, the Golden Drum is an Eastern European competition that's been running for 16 years and this year the show managed to attract 2474 entries from 391 agencies in 41 countries.

At the forefront of Leo's wins is the Khede Kasra campaign picking up Grand Prix in outdoor and media, along with a Gold in PR. The campaign has already won Gold at the Lynx, a PR award at Cannes, and a Silver in the Loerie Awards in South Africa.

Their Stop the Suffering campaign for Pert Plus also picked up a Gold Watch in the Integrated category and a Silver in TV, while the agency's campaign for animal charity BETA won Gold in the print category.

It's great to see anyone from the region taking part and representing, and to win 'Agency of the Year' as well. A big congratulations Leo Burnett Beirut *insert applause here...

Leo Burnett Beirut..... BASHA!!


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