Sunday, December 27, 2009

An Unclaimed Claim of Patriotism


Lately I've noticed a bunch of billboards across Cairo viewing the Egyptian Flag. Just that, no sponsors, no advertisers, no agency name, nothing. Just the flag. You can spot a couple on the 6th of October bridge drive, and you can see some in Zamalek, some in Down Town and some random ones in other places.


Now..these flag billboards came to life shortly after the Egypt/Algeria Fiasco, and have only increased since. I'm not sure what they're trying to convey by them, because they seem to claim patriotism, and this definitely isn't what patriotism is.


I have never seen something like this in Egypt before, not in dire times, not in war memorials and ceremonies, not when egyptian doctors were being flogged in S.A and not when the ferry sinking killed hundreds, nor when at the beginning of this year the Arab world turned against us and dubbed us traitors and attacked our embassies in their respective home countries during the attack on Gaza..yet low and behold, we have remembered our sense of patriotism because of a football game. Not to mention that during football games the Egyptian flag nourishes the most, in all senses of the word.


Fine, Perhaps you need to remind people of whatever. You know what, at least do it right and don't settle for the first couple of flags that pop up on Google Images when you search Egyptian Flag.
The Arab Republic Of Egypt's flag consists of a strip of red, white and black.
In the white strip there's a Golden Eagle,  carrying on its breast a shield with the flag's colors — but with a vertical instead of a horizontal configuration.  The Eagle is facing the viewer's left, also known as Dexter, which means to the right of the bearer of the arms, and to the left by the viewer's eyes. Also known as the honorable side. 
Just a thought..


Wednesday, December 16, 2009

Cottonil - A Tale of Undershirts and Boxers!

It literally says that...
Cottonil
حكاية...فانلة و بوكسر
Vega Body
That's all I wanted to say really..

Taste the Rainbow

Again, living up to the name of their dynamic surreal communication. TBWA/CHIAT New York bring to the super-bowl screen a cannes winning stomach tickling piece about a man getting a suit tailored by a funny Thai guy arguing with a Filipino guy, from there skittles takes on the rest. Long Live the Rainbow!

Released: Jan 2009
Agency:   TBWA\CHIAT\DAY New York
Country:  USA
Awards:   Canned lions film Bronze 2009, Clio Bronze TV 2009

video

Thursday, December 10, 2009

The 10 Most Important TV Commercials Of The Decade

As the year is coming to an end, everyone is realising it has actually been 10 years since the millenium and the break of the new century.. An entire decade.

The Business Insider lists the 10 most important commercials of these ten past years. They're all brilliant, diverse and quite impressive! Some we've seen across the years like Dove's Evolution and more recently Will.i.am's Obama "Yes we can", others were my first and I was absolutely wowed..

Here are a few highlights from the list:






Here are the rest:








All really worth taking a look at...
You can also check out the 10 Brands that won't be making it to 2010!

Sunday, December 6, 2009

'BQ ... it's cool to be dramatic'

Bq..the firt line of sunglasses designed in the UAE
Impressive (& a little weird I think) FITCH Dubai is transforming "tradition to fashion" with this new line of sunglasses supposedly designed to replace the burqa.


Their Website has a very chic look & feel and an overall expensive sort of touch, which I believe fits nicely with the recent positioning of UAE and its nationals; their models look young and stylish and more importantly, they look Emirati.
As for the shades, they may not be my style, but I can't deny they look quite fancy.

On the website, girls can upload their personal picture to see how the shades would look on them. Pretty cool.




However, I'm not sure about the initiative itself. I'm all for modernization and adapting culture and tradition to match the contemporary world, as they put it, because of globalization, but it feels like a clash of some sort. After all, the glasses are just a substitute for the original face cover.

Face cover and globalization just don't fit in the same sentence for me.

I am impressed by the overall project though and by their "making of" movie.. yet for $1Mill (USD) bq is still a 'concept' it seems, as the website encourages registration to help make it become a reality.


Hmm...

Thursday, December 3, 2009

"Zeitgeist" : "the spirit of the times"

zeit·geist | Pronunciation: 'tsIt-"gIst, 'zIt | Function: noun | Etymology: German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the general intellectual, moral, and cultural climate of an era.

2009's Google Zeitgeist Report is out...in their own words, Google aggregates millions of search queries they receive every day,which help offer insight into global, regional, past and present search trends. These tools are available for us to play with, explore, and learn from.

Unfortunately, Egypt didn't make it on the Zeitgeist report this year, however, the Global Report shows some interesting and fun insights worth taking a loot at. As for the Middle East and Arab World, UAE was the only country from the Region with a 2009 Google Zeitgeist Report. Enjoy


2009-Year End Google Zeitgeist Report: Global

Michael Jackson










Fastest Rising

1. michael jackson

2. facebook

3. tuenti

4. twitter

5. sanalika

6. new moon

7. lady gaga

8. windows 7

9. dantri.com.vn

10. torpedo gratis

Fastest Falling

1. beijing 2008

2. euro 2008

3. heath ledger

4. barack obama

5. amy winehouse

6. kraloyun

7. dailymotion

8. bebo

9. wii

10. emule











Fastest Rising
1. حرب القبائل (tribal wars game)
2. gitex 2009
3. نت لوق (netLog)
4. flydubai
5. بلاك بيري (blackberry)
6. ramadan 2009
7. twitter
8. ستار اكاديمي 6 (star academy 6)
9. etihad airways booking
10. kingfisher airlines booking

Most Popular

1. youtube / يوتيوب
2. facebook
3. yahoo mail
4. gmail
5. gulf news
6. gamezer
7. دبي مون (dubai moon)
8. شات العين
9. malayalamanorama
10. air arabia

Tuesday, December 1, 2009

Aflam 3araby. Om El Agnaby. Cont. II

The Truth Behind Seven: The fact that these two characters have entered Egyptian Pop-Culture History is prevalent of the magnitude of these few commercials. With almost every other random conversation now involving something "Ya Wadee3", and facebook fan pages including more than 60,000 fans, it's quite apparent just how clever and successful these commercials have proved. 

Despite what the actual spoof is, or whether my last post on this saga gave them a thumbs down, it takes real creativity to come up with a timeless catch like this one. As for the truth behind Seven, especially in regards to the actors mimicking Brad Pitt & Morgan Freeman, who did an excellent job in getting a genuinely loud laugh out of viewers, or at least me and some friends, this one is really something else. The direction and the background music that accompany the narration of the 'seven deadly sins' is such a refreshing change to the last two Melody Aflam Spoofs...where the camera movements really aid the story board and the music builds up the comedic climax. Even the dialogue, and acting, and specifically the choice for the substitute production "Ice Cream fi Gleem" make this an overall genius collaboration. 

I hope Brad Pitt gets to see this, I love it! Melody Aflam's Redemption...Bravo!





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