Thursday, July 29, 2010

Mercedes-Benz "Emirates Take Off"




Agency: Impact BBDO, Dubai
Executive Creative Directors: Jennie Morris / Jeremy Southern
Art Directors: Mark Held / Andrej Arsenijevic
Group Account Director: Fadi el Aswad
Account Manager: Albert Lorenzo
Copywriters: Grant McGrath / Darren McCall / Jeremy Southern
Director: Omar Abbas, Boom Town


Congratulations to Impact BBDO Dubai for taking home a Silver Lion in the Film category for its Mercedes-Benz “Emirates Take Off” campaign, contributing to the BBDO network winning ‘Agency Network of the Year’ for the fourth year running.

The award-winning commercial created by Impact BBDO was aired on Emirates in-flight movie screens at exactly the same time as the plane was accelerating down the runway allowing viewers to experience the incredible G-Force for themselves.


With work for more than 40 clients, 21 BBDO agencies from across every region came together to set another record of winning a total of 85 much coveted Lions that spanned all forms of communication from Cyber to Design, Direct, Film, Media, Outdoor, Press, Promotion, PR, Radio and Titanium/Integrated.

Dani Richa, President of Impact BBDO Group, said “This is another year in which we celebrate our creative supremacy, not only on a worldwide basis but also within our region. By staying true to our creative culture and reputation of always putting ‘The Work, The Work, The Work’ above all else, we have contributed to our share of lions.”

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