Sunday, November 21, 2010

Batelco presents "Infinity"

Bahraini telecommunications company Batelco is set to release a multi-million dollar film that is believed to be the biggest of its kind ever produced in the Middle East. The film, called Infinity, will roll out across online, cinema and television screens in October and is the culmination of more than a year’s work.

The film promises to take viewers on “a journey through people’s ideas”, signifying the potential of their ideas and how they come to life. However, Batelco would not reveal how long the film is, exactly how much it cost, and whether it is a feature film, TV movie or an extended TVC. The worldwide premiere is set for release online sometime in October.

Conceptualised by FP7 Bahrain and led by creative director Fadi Yaish, the film is directed by award-winning German duo Alex & Steffen, while Beirut-based City Films worked as the production house. Unexpected Gmbh of Germany handled post-production and the film was produced in co-operation with Spy Films in Toronto. The music was composed by the Cannes-winning AOC, based in Paris.

Batelco has been investing heavily in its brand following the creation of the company’s new brand identity at the tail end of last year. A number of campaigns have already been released this year, particularly during the first quarter, when Batelco sought to consolidate its position within the telco market ahead of the entry of a third operator in the country, Viva.

Trailer 1

Trailer 2

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