Sprite - howa kida

Sprite have rebranded (again). Their last yin-yang style logo was an overdone disaster, so I'm glad they've changed it. Billboards and magazine ads have flooded Cairo (along with a day of thunder, showers and insane traffic) showcasing their new look which sees a return to the logo of the past (thankfully) with splashes of modernity added to it. Accompanying the change are these two spots:








First it was: Ana Kida, Ana Sprite
Then it was: Ana Kida, Sprite
And now it's: Sprite, Howa Kida


Interesting set of ads although I do like the 'Ana Kida, Sprite' art direction more. I like the ad with the girl much more, I feel it has more truths, stronger insights and better copy than the guy's attempt.

Why I Love Campus Magazine

Campus is a big glossy in-your-face great-for-ads magazine distributed in Egypt. It's free, funny, well designed, and the only magazine that can leave you in awe thinking 'how could they publish this'? 

The quality of content is debatable, but none the less, Campus is great toilet fun.

I mean who can get away with writing such a classic new story about 'Akbar Zeb', the Pakistani Ambassador in the UAE: 

Akbar Zeb will remain forever Akbar Zeb. Amen!

Shoof baladak ya Lloyz!!

Full page in a leading Egyptian newspaper... Aywa ba2a...

Agency: Leo Burnett, Egypt

Tasali - DJ

Tasali chips revamped come-back. Yet a mysterious question tickles one's curiosity... "How on earth do they make those ridges?" 

Agency: DDB Dubai

Creative Director: Adham Obeid

Art Director: Joy Younis

Associate Creative Director: Guido Pecego

Copywriter: Karim Hassan

Director: Andre' Chammas

TASALI Chips - Bruce Lee

Tasali chips revamped come-back. Yet a mysterious question tickles one's curiosity... "How on earth do they make those ridges?" 

Agency: DDB Dubai

Creative Director: Adham Obeid

Art Director: Joy Younis

Associate Creative Director: Guido Pecego

Copywriter: Karim Hassan

Director: Andre' Chammas