Tuesday, April 19, 2011

Dacia Logan - Parking Sensor

Agency: JWT Casablanca, Morocco

This was shortlisted at the Dubai Lynx 2011 in the film section. I like the local insight that's also true in Egypt: the 'sayes' acting like a parking sensor. Over here it sounds more like 'mashi, mashi, mashi, mashi, ta3ala, mashia....HOB!!'

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