Wednesday, April 20, 2011

Etihad Airways - Shorter




Agency: TBWA/RAAD Abu Dhabi, UAE
Executive Creative Director: Martin Lever
Creative Director: Timothy Brothers
Copywriter: Mark Williams
Art Director: Hiba Hassan
Agency Producer: Richard Forbes-Robertson
Production Company: Boomtown Productions Dubai, UAE


With Etihad Airways, long flights feel shorter. This whole 'time flies when you're having fun' feels pretty old and probably why these only made it as far as the shortlist at the Lynx I do like how quick, simple and straightforward they are.

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