Thursday, April 21, 2011

Vodafone - The Power of Everyone

The most celebrated win at the Mena Cristals this year went to JWT Cairo’s ‘Kowetna’ campaign for Vodafone Egypt, which struck a nerve given the situation in Egypt at the time. It led to a standing ovation from the audience at the Intercontinental Mzaar and was awarded the integrated grand Cristal.


At the Dubai Lynx the campaign won a Bronze Integrated Lynx and the film spot only managed a shortlist. See my review of it here.



Chief Creative Officer: Ramsey Naja
Executive Creative Director: Rich Wakefield
Creative Director: Luciana El-Gebely
Copywriter: May El-Naggar/Omar Elmoutaz
Agency Producer: Reem Megahed/Khaled Zaki
Planner: Hatem Elkashef/Shady Abdellatif
Account Manager: Heba Abdelmonsef
Account Supervisor: Mahmoud Hassan
Production Company: ASAP Cairo, EGYPT
Director: Rob Sanders
Producer: Amin Elmisry
Art Director: Asmaa Yehia
Cinematographer: Gyula Pados

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