Sunday, June 19, 2011

Axe Multiple Girlfriends

A clever idea created by Memac Ogilvy Label and OgilvyAction in Tunis; this app generates a fake relationship status to make it appear as if the user is in a relationship with hundreds of women at the same time.

It's always nice to see noteworthy Interactive work from the region. This is definitely memorable and I can totally see my me and my friends commenting on each others' updates. A good laugh.

Agencies: Memac Ogilvy Label, OgilvyAction, Tunisia
Creative Director: Nicolas Courant
Associate Creative Director: Gérald Héraud
Digital Planner/Conceptualiser: Mehdi Lamloum
Art Director: Yassine Boughaba
Web Producer: Bedis Benamor
Web Developer: Kais Ezzine/eKay Consulting

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