Tuesday, January 18, 2011

DDB and Brandcom become one

DDB and Brandcom Middle East have officially merged their operations in the region and are now known as DDB (goodbye Brandcom the name). It's good to see DDB as DDB and not as TD&A DDB and Gulf Promoaction DDB. Thank god they've ditched all those complicated names and kept it at a simple DDB - the way it was intended to be.
In celebration of this union, here's a little video you may remember, or may wish to forget:

Monday, January 17, 2011

DIB - The Man Who Gave

Thanks Dev for sending this in:

Production Company: Milkshake Media (www.milkshakeme.com)
Director: Moneer Barakat
Executive Producer: Dev Vaswani
Cinematography: Michael Brierley
Music: Matt Fady, BKP

Tuesday, January 11, 2011

Vodafone - The Simple King

The latest ad from JWT Cairo for Vodafone Egypt features none other than the legendary Adel Imam. This is probably why everyone in Egypt is talking about it:

Friend: 'Did you see the new Adel Imam ad for Vodafone?'

Me: 'Yes. I did.'

Friend: 'And...??'

Indeed. And.... No marks here for originality. It is however a beautifully directed and well written spot. It's emotional and filled with real Egyptians. As much as we are all simple people, every one of us has the power inside to effect others. Our power isn't that we're 80 million people or that we're number 1, our power is in every one.

This formula is proven. Check out Leo Burnett's 'Egyptian Gestures' ad for Mobinil.

Monday, January 10, 2011

The Best Movie Posters of 2010

Movie posters hang in a delicate balance between advertising and art. While one should never judge a movie by its poster, some are obviously more effective than others. Here are a few that I really like:

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