Wednesday, August 17, 2011

Cottonil - Your friends are like your underwear

Some provide comfort, some provide support, & some are just a pain in the ass. So when you come to choose, choose the ones you can reply on. Choose Cottonil. Our cotton speaks Egyptian.

Yes. Apparently Cottonil's cotton speaks Egyptian!! I don't exactly know what that line is supposed to mean. Do you? Hmmm... Maybe it means that their cotton has been through so much shit (literally), and so understands the needs of your ass. Their cotton can relate... It can speak to you... Yes... That must be it.

If the music in the ad sounds familiar, and you feel like you've heard it before, well that's because you have! The song is called l'apres midi by Yann Tiersen and was featured in the french film Amélie. This specific piece has been used in countless Egyptian commercials, so no marks for originality here.

Now apart from the 'line' and the 'music', I actually quite like this ad. It's refreshing and really stands out from all the garbage being aired this Ramadan. It's controversial; people either LOVE it or HATE it. A bit like Marmite!

It has dominated TV ad conversations in Egypt, and thus has really put Cottonil in the minds of consumers.

I guess the only question that remains to be answered is this:
What kind of underwear are you wearing or hanging out with right now?

Sunday, August 14, 2011

Mobinil Ramadan Ads

Fi kalam mat7ebesh tesma3o law enta el taleb

"Esma3 ba2a ya seedi"

"Tab khaleek ma3aya"

What a very funny and insightful campaign by Leo Burnett for Mobinil's Ramadan offers. Featuring the late Hassan El Asmar, these pair of ads really make me smile. 

Monday, August 8, 2011

#VodafoneShokran thanks for teaching us a lesson on how to piss of tweegyptians

Vodafone Egypt have done it again. Really, I mean after the whole taking credit for the revolution video a few months ago, you'd think they'd learnt something, or maybe their advertising partners would have. Sadly they haven't.

This Ramadan, Vodafone is running a 'Shokran' campaign. As part of the 'shokranities', their official twitter account started it all with the following:

So naturally, everyone on twitter decided to thank Vodafone Egypt for their involvement in the revolution. Thousands upon thousands of tweets. Here are a few snippets:

Vodafone claim that they had no option but to comply with the government. That their employees were unhappy with what happened during the revolution, but if they hadn't done what the government wanted, they would have been shut down and it would have effected millions of Egyptians for much longer than the cut-off time.

Unfortunately for Vodafone Egypt, the people of Egypt know what you did do, and not what you didn't.

As the great Don Draper once said "During the Depression, I saw somebody throw a loaf of bread off the back of a truck. It was more dignified."

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