Thursday, January 26, 2012

Sipes 'We Cover Everything' Ambient

Leo Burnett Amman, wanted to show the awards people that Sipes has a wide range of paint colours that cover everything. So they created real life swatches and placed them on 2 buildings, a swimming pool, a tennis court, and a bus.




I have to say, the idea is pretty cool. The case study... not so cool. Slow VO, late and repeating imagery in the end. It's almost like they ONLY covered 2 buildings, a swimming pool, a tennis court, and a bus.

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