Leo Burnett Amman, wanted to show
the awards people that Sipes has a wide range of paint colours that cover everything. So they created real life swatches and placed them on 2 buildings, a swimming pool, a tennis court, and a bus.
I have to say, the idea is pretty cool. The case study... not so cool. Slow VO, late and repeating imagery in the end. It's almost like they ONLY covered 2 buildings, a swimming pool, a tennis court, and a bus.