Tuesday, April 24, 2012

Cono Mokhtalef

The 'Cono Mokhtalef' campaign by Leo Burnett Cairo, winner of the Film Grand Prix at the Mena Cristals 2012 and Gold Winner at the Dubai Lynx 2012.

Many people believe this should have won the Grand Prix at the Lynx as well. Of course Elephant's Kalbaz managed to steal that one. I gotta say I like this campaign. Everything really does feel different about it.

However I am a bit skeptical that the below ad ideas were actually thought of by regular Mohammeds. And after visiting the Cono Mokhtalef YouTube channel and seeing the ideas people had posted, my skepticism was confirmed.

Good job on the lion outfit though...

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