Monday, May 21, 2012

Kit Kat Dark "Seatbelt"

Created by JWT Kuwait and released in the UAE; I was asked to post the following description:

"The taste of a Kit Kat Dark during your break is the taste of deliciously dark humour. The ad is in itself a break, a chance to laugh at the 'darker' side of life – a little bit of cynicism with a radically funny twist"

Now for my thoughts:

The idea of flirting with the dark side because it's dark chocolate isn't new, and I'm not a fan of the word "Enjoy" either... I also don't like the word "Style" or the word "Dream". They're so overused in Egypt they've lost meaning.

Anyway back to the ad; it's pretty funny. Death telling another Death to fasten the seatbelt, so Death doesn't die in an accident. Talk about a paradox! I was intrigued so I logged onto the JWT site and saw the others as well. Dracula in a bar ordering a Bloody Mary is pretty cool :)

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