Friday, January 27, 2012

Nestle "Egyptian Dolce"

This is usually what happens when you have a weak idea; you end up with a lovely case study.

Heineken 'Color Your Christmas'

JWT Beirut set up a huge unlit Heineken bottle outdoor made up of 400 neon bars, and encouraged people to log on to to help light up the bottle before Christmas.

Project: Color Your Christmas
Client: Heineken 
Agency: JWT Beirut 
Executive Creative Director: Iyad Zahlan 
Creative Team: Carol Chehayeb / Lea Khlat 

Thursday, January 26, 2012

Sipes 'We Cover Everything' Ambient

Leo Burnett Amman, wanted to show the awards people that Sipes has a wide range of paint colours that cover everything. So they created real life swatches and placed them on 2 buildings, a swimming pool, a tennis court, and a bus.

I have to say, the idea is pretty cool. The case study... not so cool. Slow VO, late and repeating imagery in the end. It's almost like they ONLY covered 2 buildings, a swimming pool, a tennis court, and a bus.

Monday, January 16, 2012

Digital Republic shortlisted at the MENA Cristal Awards 2012

It's good to see Digital Republic making it's way into the awards. They were recently shortlisted in the Cyber & Mobile Category in the MENA Cristal Awards 2012, for their work for Axe and Birell.

In case you don't know them, Digital Republic is an Egyptian born digitally inspired ad agency. In only 2 years, they have managed to grow their team to 55 people cleverly head-hunting talent from the likes of JWT, Leo Burnett and FP7.

Today, Digital Republic interacts with over 2 million fans in the Middle East, fully managing the digital and social assets of huge brands including Mobinil, Coca Cola, McDonalds, Axe, Birell and Cadbury.

Below are the shortlisted entries in this year's MENA Cristal Awards:

MENA Cristals 2012

This year, I'm planning to visit Lebanon and the MENA Cristals for the first time. Although I am looking forward to the festival, I am also looking forward to some serious partying, and visiting my mates. I'm not going to mention Lebanese women, coz that's a given.

The MENA Cristal Festival is going to take place at the snowy slopes of Mzaar from the 21-23 February 2012. I have always had the impression that the Dubai Lynx was like the Cannes of the region, so where does that leave the Cristals? Or maybe it's like the Champions League and the Europa Cup..

Either way, am definitely looking forward to the whole thing. Some shortlists were recently released, click on the link to download:

- Media Cristal Shortlist
- Promo & Direct Cristal Shortlist
- Cyber & Mobile Cristal Shortlist
- Production Cristal Shortlist

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