Friday, November 23, 2012

GEMAS Effie MENA Awards 2012 - The Winners

The regional version of the Effie's took place in Dubai on the 21st November 2012. The Effie's is all about effective work. This is more than just a pretty-faced awards show; it's about creative that sells and gets results.

While the Effies have been around since 1968, the regional GEMAS Effies launched in 2009. This year saw a 30% increase in submitted entries, as well as a significant boost in the number of boutique/independent agencies.

Without further ado, below are all the winners. Congratulations to everyone involved, and let's not forget the agencies behind the scenes that also played a part in the winnings.


Winners of the 2012 GEMAS Effie MENA Awards are:

Marketer of the Year:

Hala Badri, Executive Vice President, Brand and Communications, du

Grand Prix:

Interesting Times for the “Last Summer on Earth” campaign for Gravity Brewing
(This won GOLD in the Food & Beverage category)



Banking Finance & Insurance: 

SILVER - The Billion Dirham SME Fund - HSBC Middle East - Mindshare & JWT Dubai
SILVER - Pay Yourself First - Emirates NBD - FP7/DXB & Starcom MediaVest Group -

Automotive: 

SILVER - Ford “Can a Car” Primary Brand Campaign - Ford Middle East - Team Detroit USA
SILVER - HouseHunter TestDrive - Arabian Automobiles - TBWA\RAAD Dubai & OMD UAE
BRONZE - Desert Nemesis - Nissan Middle East - TBWA\RAAD Dubai
BRONZE - Speed Personified - Nissan Middle East - Mindshare Dubai & TBWA\RAAD Dubai

Retail: 

GOLD - The ‘Headline News’ Cup Sleeve - Al Nisr Publishing Gulf News - Y&R Dubai
SILVER - The Sticker Wall - Nike Middle East - JWT Dubai & Mindshare Dubai
SILVER - Loose Change Menu - McDonald's Egypt - FP7/CAI

Cosmetics & Fragrances: 

BRONZE - Tough Men Choose Nivea Sensitive - Beiersdorf - Horizon Draftfcb & OMD Dubai

Telecommunications/ Mobiles & Internet: 

SILVER - Alfa U-Chat - Alfa - Managed by Orascom Telecom - Leo Burnett Lebanon
BRONZE - Nokia N9 NFC Amazing Movie Experience Activation - Nokia - JWT Dubai
BRONZE - Tunisiana - The future can only be bright - Tunisiana - JWT Tunisia
BRONZE - Qtel - Arab and Proud - Qtel - Leo Burnett Qatar

Best Youth Marketing Campaign:

SILVER - Barbican Hatha Filmi - Aujan - Mindshare Dubai & Face to Face
SILVER - Coke Studio - The Coca-Cola Export Corporation - FP7/DXB & UM
BRONZE - Alfa U-Chat - Alfa - Managed by Orascom Telecom - Leo Burnett Beirut 

Electronics/Computers: 

SILVER - LG Electronics - 6 Motion Washing Machine for Men - LG - Mindshare Dubai
BRONZE - IBM Integrated Services Campaign - IBM - OgilvyOne Dubai

Media: 

SILVER - The ‘Headline News’ Cup Sleeve - Al Nisr Publishing. Gulf News - Y&R Dubai
SILVER - LBCi Drama Launch - Ward elkhal stunt - LBCi - Impact BBDO Lebanon
SILVER - Wild Cards - National Geographic Channel Abu Dhabi - Leo Burnett Dubai

Travel, Tourism & Transportation: 

GOLD - Hello Tomorrow - Emirates Airline - Starcom MediaVest Group
SILVER - The family friendly Airline, Sky Nanny - Gulf Air - Mindshare Bahrain
SILVER - Vote for Jeita Grotto - Ministry of Tourism - Impact BBDO Lebanon

Best Use of Social Media: 

GOLD - Inches to Togetherness - Subway Middle East - Momentum Abu Dhabi and Dubai
SILVER - No Rights No Women - No Rights No Women - Leo Burnett Beirut
BRONZE - The Last Summer on Earth - Gravity Brewing - Interesting Times
BRONZE - Coke Studio - The Coca-Cola Export Corporation - FP7/DXB and UM

New Products Category: 

GOLD - Molto Cheese - News Bigger Than Any Other - Edita Food Industries - FP7/CAI
SILVER - Maxibon Egypt Launch 2012 - Nestle Middle East FZE - JWT Cairo

Sports Marketing Campaign:

SILVER - Unleash Deadly - Adidas Predator Lethal Zones - Starcom MediaVest Group
BRONZE - Nike Middle East I Run Beirut - United Sports of Lebanon - Mindshare Lebanon SAL
BRONZE - Nike - The Sticker Wall - Nike Middle East - JWT Dubai / Mindshare Dubai

Shopper Marketing: 

SILVER - The Sticker Wall - Nike Middle East - JWT Dubai / Mindshare Dubai
BRONZE - Simple Touches...Better Life - Lifescan - Initiative Dubai

Non-Food FMCG: 

SILVER - Dove Nourishing Oil Care - Unilever - Memac Ogilvy & Mather LLC
SILVER - GLAD - Keeps Good Food, Good - DDB FZ LLC, Initiative & Socialize
BRONZE - Dove Master Brand Campaign - Unilever - Memac Ogilvy / OgilvyAction
BRONZE - Bringing Double Doom to the Germ World - Unilever - Memac Ogilvy/OgilvyAction
BRONZE - Pif Paf Gas Mask - Reckitt Benckiser Arabia FZE - Havas Worldwide Dubai

Food & Beverages - FMCG: 

GOLD - The Last Summer on Earth - Gravity Brewing - Interesting Times
SILVER - Sprite Cricket Stars - Coca-Cola Middle East - Memac Ogilvy / Ogilvy Action
SILVER - Coke Studio - The Coca-Cola Export Corporation - FP7/DXB and UM
BRONZE - McDonald's Quality - McDonald's - Leo Burnett Dubai
BRONZE - Family Time Forever - McDonald's - Leo Burnett Dubai


Personal Care Category: 

SILVER - Dove Nourishing Oil Care - Unilever - Memac Ogilvy & Mather LLC
BRONZE - Let's get it on(line)...and talk about sex - Reckitt Benckiser (RB) - Havas Digital Middle East Lebanon & Buzzman Paris

Best Use of CSR: 

GOLD - Break the Silence - Himaya - Leo Burnett Beirut
SILVER - Who Deserves the Pepsi? - PepsiCo Egypt - Impact BBDO Cairo
SILVER - BLOM Demining - BLOM BANK - IMPACT BBDO & OMD Lebanon
BRONZE - Sprite Cricket Stars - Coca-Cola Middle East - Memac Ogilvy / Ogilvy Action
BRONZE - The Return of Dictator Ben Ali - Engagement Citoyen - Memac Ogilvy Label Tunisia 


Tuesday, November 13, 2012

Award Winning Craft


Agency: Y&R Dubai
Production Illusion CGI Bangkok

Ok idea, stunning craftsmanship. This is sure to win quite a few awards for Y&R Dubai. For those that don't know Illusion CGI Bangkok, they are the master-craftsmen behind the below award-winning ads and much more. Formed in 2001, they are a group of highly skilled CGI artists and retouchers. If you want to win big at awards, come up with an idea and get these guys to craft it.


Batelco by FP7 Dubai, Grand Prix Dubai Lynx 2012





Samsonite: Heaven & Hell by JWT Shanghai, Press Grand Prix Cannes 2011





Maxam Civilization: Egypt by JWT Shanghai, Poster Gold Cannes 2012





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