Wednesday, June 26, 2013

MENA at Cannes Lions 2013: All the Winners. All the Work.

The MENA region broke records at the Cannes Lions International Festival of Creativity 2013 winning a total of 30 Lions, with Y&R Dubai going away with 14 alone making it the most awarded regional agency in Cannes history.

Tunis did swimmingly well thanks to Memac Ogilvy Label and its outstanding work for C.S De Hammam Football Club. "Mobilizing the 12th Man" won 5 Silvers and 1 Bronze Lion making it the most awarded piece of work from the region.

JWT Cairo became the first Egyptian agency to win a Gold at Cannes. They were also the only Egyptian agency to win anything this year. Even the Film categories which are usually dominated by Egyptians didn't get a single shortlist.

Lebanese women may win the hearts of males all over the world, but their ads didn't win anything at Cannes so better luck next year.

All in all it was a solid record-breaking showing from the region, and I think we're all lucky to be living and working in such a forward-heading region. Ok maybe not living... especially if you're in Saudi... or Egypt nowadays. Summer in Dubai sucks.... Yeah anyway I'd like to thank some people....

Thank you Y&R Dubai for making everyone else's achievements look like shoelaces. I think "Pelicans" is really overrated and your Land Rover"Eating Out" campaign made me vomit a little in my mouth.... then I swallowed the vomit and felt queasy. And this won in Corporate Image huh? 

I don't know how you do it, but you do do it. Every single time. And that deserves applause. You have proven to everyone that you are the best agency around (in terms of awards) so congratulations and look forward to seeing new work.


Thank you Tunis for housing an agency like Memac Ogilvy Label, but are there any other agencies that exist in your area?

Thank you Vodafone Fakka for being such an awesome innovation, and I really hope such an idea initiated from JWT Cairo and not from Vodafone.


Oh and Leo Burnett Dubai,  your Piggybacking idea... is genius.


Without further ado, here's a full list of all the winners and all the work.

You're welcome :)


Agency: JWT Cairo

GOLD LION - OUTDOOR
SILVER LION - PROMO & ACTIVATION
Vodafone "Fakka"



Agency: JWT Dubai

BRONZE LION - PROMO & ACTIVATION
Kinokuniya "Bookends"



Agency: Leo Burnett Dubai

BRONZE LION - MEDIA
BRONZE LION - MEDIA (Use of Digital Media)
Nawras Wifi "Nawras Piggybacking"



Agency: Memac Ogilvy Label Tunis

SILVER LION - OUTDOOR
SILVER LION - MEDIA (Use of Audio)
SILVER LION - MOBILE
SILVER LION - MOBILE (Integrated led by Mobile)
SILVER LION - PROMO & ACTIVATION
BRONZE LION - BRANDED CONTENT & ENTERTAINMENT
Club Sportif de Hammam-Lif "Mobilizing the 12th Man"





Agency: Y&R Dubai 

GOLD LION - PRESS
GOLD LION - PRESS CRAFT
GOLD LION - OUTDOOR
SILVER LION - OUTDOOR CRAFT
Harvey Nichols Sale "Pelicans"



GOLD LION CAMPAIGN - PRESS CRAFT
SILVER LION CAMPAIGN - PRESS
Land Rover's 'Eating Out' campaign consists of  "Goliath Tarantula", "Wildbeest Eyeballs", "Fruit Bat", and "Dhab Lizard".







SILVER LION CAMPAIGN - OUTDOOR
Abu Dhabi Air Expo campaign consists of "Crossover", "Foldout", "Twin Loop", "Team Loop", and "Rollup".




SILVER LION CAMPAIGN - PRESS CRAFT (Copywriting)
American Garden Coconut Juice campaign consists of "Ninja" and "Chihuahua".








SILVER LION - DESIGN (Promotional item)
Land Rover "Personal Extinction Prevention Book"



SILVER LION - DESIGN (Calendars)
Quint Magazine "Dubai's Got Culture"





BRONZE LION - DESIGN (Calendars)
Land Rover "Mapping the World in 12 Months"




BRONZE LION CAMPAIGN - PRESS CRAFT (Copywriting)
Land Rover Mobile App campaign consists of "Monkey", "Bjorn Gundersson", and "Amazons".








BRONZE LION - PRESS CRAFT (Art Direction)
BRONZE LION - PRESS CRAFT (Illustration)
Harvey Nichols "Maximum Impact"



Impact BBDO Dubai

BRONZE LION CAMPAIGN - OUTDOOR CRAFT (Illustration)
Maltesers campaign consisting of "Earthquake", "Parachute", and "Tornado".







Agency: Blue Apple Dubai

BRONZE LION - DESIGN
Rajiv Saini Dog Training Service "Remote"



Agency: Memac Ogilvy Dubai

BRONZE LION CAMPAIGN - RADIO CRAFT
Rescue Radio "Nepalese Street Festival" and "Sri Lankan Health Spa".




Agency: DDB Dubai

SILVER LION CAMPAIGN - RADIO (Use of Music/Sound Design)
BRONZE LION CAMPAIGN - RADIO
Whirlpool T50 Washing Machine campaign consists of "Spindling Spider", "Ravenous Gecko", and "Creepy Cockroach"





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