Thursday, January 31, 2013

Mirinda's fast-talking spots are fast becoming a hit

Created by Impact BBDO and directed by Ali Ali, the Mirinda Green Apple spots featuring a couple of glib characters, are fast becoming popular. There's a certain feel to anything Ali Ali directs, and these have his footprints all over, especially the 'Salwa' spot.

It's interesting coz fast-talkers are somewhat known for not being entirely honest. Too many words come out in too little time... a large percentage HAS to be bullshit. Here both the guy and girl claim to have done nothing once they find out they're not drinking Mirinda, when in fact...

Tab mateegy neshoof ma3 ba3d?






Agency: Impact BBDO, Cairo
Executive Creative Director: Hussam Moro 
Creative Director: Mohammed Kamal
Copywriting: Mohamed Ghamrawy, Mostafa Hamza, Omar Tarek 
Art Director: Amr Mohsen, Sherif Mansour 
Director: Ali Ali 
Producers: Mohammed Abdelrehim, Saleh el Azab 
Production House: ASAP 
Group Account Director: Mostafa Shady 
Account Manager: Yasmin Sweedan

Saturday, January 19, 2013

animaladvertising

There seems to be a trend nowadays in Egyptian TV ads. It's nothing novel, but has become quite noticeable because of same-time airing.

ANIMALS HAVE TAKEN OVER!!

Otherwise known as animaladvertising.

I've started watching TV more since Bassem Youssef made it to CBC and one thing me, the viewers and even Bassem Youssef agree on, is there are an intolerable amount of ads during his popular show.

If you're one of the few that doesn't tune out or take a piss during the ad break, then you may have seen these. Notice the trend?



Quite a cool idea from DDB Dubai for Sunbites. The pecker bird symbolised the inner conscience of women, and suitably it belongs to the one and only Lloyz. I was reminded a bit by the Garnier 'Monkey on my head' spot a few years ago, but this is different.




Remember the infamous 2007 Cadbury 'Gorilla' ad playing drums to Phil Collins? Awesome stuff!! The guys at Saatchi Cairo were obviously inspired by that (Moro is owned by Cadbury), and everyone else using animals so that's exactly what they did.




I think this was recently banned from airing on TV. And anything that gets banned gets my vote. This is created by Tarek Nour and it's advertising 'The Golden Box', something that's gonna make you roar rather then quack :)




Juhayna's yoghurt turn a little kid into a lion... Yaaawwwnn.




Independent outfit 'Kairo' have probably created one of the most talked about spots of the year. It's memorable, surprising, and the line 'endahesh' is brilliant. If a belly-dancing monkey doesn't surprise you, Freska will.

A few years ago the 'Never say no to Panda' cheese ads wiped the awards clean, even winning a Cannes. It looks like this year there's gonna be quite a feast of animaladvertising on display at the awards.  I personally predict that Freska is gonna win big.


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