Mashrou' Leila is one of the most notable and controversial indie/alternative rock acts in the Middle East. With an openly gay frontman and anti-establishment lyrics, this independent Beirut-based band is on a mission of musical rebellion in the region.
This is probably one of my favourite ideas of the year. It's simple, clever, catchy and living in Egypt I can thoroughly relate.
I remember judging this piece with the Arabic Culture Jury at the MENA Cristal Festival in Beirut last February. Only me and two others voted for it. I asked one of the judges why she didn't vote for it and she told me 'I felt it wasn't an ad'. I told her that's exactly why I voted for it. I don't think she got it.
This deservedly won several awards at the Dubai Lynx 2014 including:
GOLD in Branded Content & Entertainment
SILVER in Promo & Activation
SILVER in Interactive