Sunday, June 22, 2014

MENA at Cannes Lions 2014. DUBAI 19 MENA 0

See all the winning work, only on AdBasha.

The MENA region had a rather poor showing at the Cannes Lions 2014 compared to last year's 30 winning entries. This year, there were 19 winning works and interestingly they were ALL from Dubai.

Yup. Nothing from Egypt. Nada from Lebanon. Zero from Saudi. Zilch from Tunis. Even Kuwait was quiet. Well that wasn't too surprising but you get the idea.

UN Women "The Autocomplete Truth" by Memac Ogilvy Dubai

The most awarded piece of work was UN Women's "The Autocomplete Truth" by Memac Ogilvy Dubai. This campaign won:

GOLD in Promo & Activation (Use of Print & Standard Outdoor)
GOLD in Promo & Activation (Public Awareness)
SILVER in Promo & Activation (Use of Social Audience)
SILVER in Cyber (Social/Content Placement)

It also won the region's first ever TITANIUM LION.

But what is a TITANIUM LION?

From the Cannes Lions website:
"The definition of Titanium and Integrated for the purpose of Cannes Lions are breakthrough ideas (Titanium) which are provocative and point to a new direction, and state of the art Integrated campaign entries".

So "The Autocomplete Truth" is the world's best breakthrough idea that is provocative and points to a new direction. Well that would make this campaign by McCann Romania in 2012 also worthy of a Titanium I guess. What do you think?

Smartlife "Sapna" by FP7 Dubai

BRONZE in Branded Content & Entertainment
BRONZE in Outdoor (Ambient)

Woz Footwear Campaign by Y&R Dubai

GOLD in Press
SILVER in Press (Craft/Art Direction)




Audi Quattro Campaign by Y&R Dubai

SILVER in Press (Craft/Art Direction)




Coca-Cola "Hello Happiness Phone Booth"
by Y&R Dubai

I can't believe this only won a BRONZE in Outdoor (Ambient). The case study video went viral with over 2 million views, and the idea itself is simple, useful and new. Really deserves much more!

Sadafco Campaign by Impact BBDO Dubai

BRONZE in Outdoor




Mercedes-Benz Campaign by Impact BBDO Dubai

BRONZE in Outdoor




Commercial Insurance Campaign by Impact BBDO Dubai

GOLD in Radio (Craft Music/Sound Design)
SILVER in Radio (Craft Scriptwriting)
SILVER in Radio (Banking, Investment & Insurance / "Pedro" & "Timmy")




DU Campaign by Leo Burnett Dubai

GOLD in Film

"Too Complicated"

"Too Depressing"

Sky News Arabia "Now & From Everywhere"
Media Agency: UM Dubai
Advertising Agency: FP7 Dubai

BRONZE in Media (Use of Media/Use of Screens)

Congratulations to all the winning agencies. Let's hope next year we have a stronger showing from the rest of the region.


1 comment:

  1. Wow! I never seen before these kind of videos. Thanks for sharing nice videos..Celebrities Lifestyle


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