Wednesday, June 24, 2015

Leo Burnett & Impact BBDO bring home the region's first Glass Lions

Cannes Lions new gender-neutral category kicked off last night with the region winning a quarter of the Lions for Change. The award recognizes work that breaks through unconscious gender bias and shatters stereotypical portrayals of men and women.

Leo Burnett Beirut, who celebrated a Gold Media Lion thanks to its 'Lebanon4Sale' campaign for Sakker El Dekkene (Stop The Shop), also won a Glass Lion for its 'Vote for us. We'll vote for you' work for Lebanese NGO Kafa. The same campaign also won a Bronze PR Lion.

Impact BBDO Dubai also picked up a Glass Lion for their very insightful UN Women’s ‘Give mom back her name’ campaign. See a full review here.

In the words of the notorious Fadi Yaish "When we win at international festivals like Cannes, we win for the whole region".

So congratulations to the whole of the MENA and let's keep pushing this region further and further. We're only just beginning.


Monday, June 22, 2015

Etisalat's Hypocracy!!

How Etisalat's regional reputation just went from bad to worse.

You've probably heard of Etisalat's epic #EtisalatChallenge fail that happened early May. Basically, they invited UAE customers to find better prices than their own, despite there being only one other mobile operator (du), and both being government owned.

But what really caught people's attention was the amount of celebrity endorsements. Literally overnight, there were billboards with the famous endorsing Etisalat as well as a tie up with all the top influencers in the region, some of whom had very recently worked with du.

The internet reacted hard challenging Etisalat to better its mobile plans, customer service, home services and much more.

Etisalat appeared to dig itself deeper by releasing automated Twitter bots praising their campaign:

Another massive criticism was for paying huge sums of money to celebrities instead of fixing and improving their services.

Sound familiar? Say hello to Etisalat Egypt's latest Ramadan ad.

Etisalat Egypt are actually mocking Vodafone Egypt for using celebrities in their Ramadan spot.

Now don't get me wrong, I actually think Etisalat Egypt's ad is not all bad. It's quick, brave and witty. But let's face it... It's also slimy and backstabbish. They hired Vodafone's little genie and turned him green. Not only that, but they actually have the nerve to wonder why Vodafone spent so much on celebrities.

I  hate hypocrisy!!

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